Jay Bhagat

About Jay Bhagat

I’m Jay Bhagat - a brand & product marketer and growth strategist who builds, scales, and sustains digital experiences that earn attention, trust, and retention.Why hire me?I’ve driven 5-10X growth in FINTECH and D2C using full-funnel A3R3 strategies - mixing data, authentic storytelling, performance marketing, and user-first thinking to deliver real business results and brand love.Current Role - AVP, Product Marketing, Choice Techlab (a Choice Group company)I lead the A3R3 funnel (Acquisition → Activation → Retention → Revenue → Referral)- excluding awareness - for our trading-investing platform, Choice FinX web-app.Mission:• Add 10 million users, especially in Tier 2 & 3 India• Achieve 10X scale in active traders/investors• Drive financial inclusion through product-led education• Own performance, customer life-cycle management, SEO/ASO, product retention, and referral strategy• Execute fully-integrated organic & paid campaignsWhat I’ve delivered in the past:Freedom Tree (Head of Product & Digital Marketing)• Scaled D2C top-line 5X• Achieved a peak 10X ROAS with omni-channel performance marketing campaigns• Built repeat-buying model: 5+ orders per customers with multi-category exposure • Grew Instagram to 150K+ followers through story-led content & partnerships• Structured the team for high-performance into communications, digital, and productChoice International Limited (Strategic Planning & Marketing Manager)• Launched Investica & Jiffy (Choice FinX precursor)• Built performance-driven acquisition and on-boarding funnels• Transitioned a legacy financial firm into a digital-first growth engine• Complete ownership of the GTM strategy for both the web-appsEarly Career (EdTech & Telecom)• Unsigned to paid roles in B2B sales and campaign execution - learned to launch fast, iterate sharper, and chase customers with convictionStrengths I bring to the table:Strategic GTM + full-funnel growth + performance marketing + brand storytelling with a copywriter\'s edge and strategist\'s grey matter. What I feel my weakness is:I move fast - and sometimes need to re-align colleagues with equal pace - but that urgency pushes the entire cross-functional team forward. And sometimes, I get lost in the granular complexities and need to step back to deliver objectively.If you’re building a D2C brand, redefining a legacy business, launching fintech or retail products - or just want someone fluent in strategic thinking, digital marketing, and creativity - let’s connect.

Experience

1. Director of Product Marketing

   Choice Techlab

   Aug 2025 — Present · Mumbai, IN

   Official Title: AVP – Product Marketing at Choice Techlab, a Choice Group Company Mumbai, India | Aug 2025 – PresentStepping into this role with a clear mandate: to own and drive product marketing across the A3R3 growth funnel (Acquisition, Activation, Retention, Revenue, Referral - excluding awareness) for Choice FinX - the stock market trading, investing, and mutual funds platform of Choice Group. This is not an awareness game - it’s about new client acquisition, measurable growth in the top-line, user stickiness, retention & referral, and sustainable revenue.Key Responsibilities Areas:• Lead user growth by targeting Tier 2 & Tier 3 India, aiming to add the next 10M+ customers across equity trading, derivatives, mutual funds, and allied financial services.• Design and execute data-driven performance marketing strategies to scale active traders/investors by 10X.• Own customer life-cycle marketing - from installs to engagement, retention, and referrals - with a strong focus on product-led growth.• Drive SEO, ASO, and conversion optimization to improve discoverability and play store & app store performance.• Build cross-functional alignment between marketing, product, tech, and business teams to ensure execution excellence.• Shape integrated campaigns that balance short-term profitability for traders with long-term wealth creation for investors.• Champion product experience innovation - simplifying interfaces, enabling faster actions, and delivering financial inclusion through education and assistance.• Take end-to-end ownership of communications strategy - from positioning and messaging to planning, content creation, and multi-channel execution.My Professional Strengths:Growth strategy, product-led marketing, A3R3 funnel execution, performance marketing, lifecycle & retention, SEO/ASO, omni-channel campaigns, brand storytelling, fin-tech growth marketing.Learn More about Us: https://choiceindia.com/investment-app

Education

• Greater Mumbai Education Society (G.M.E.S)

  Secondary School Certificate

  1996 — 2008

• Usha Pravin Gandhi College of Arts, Commerce and Science

  Bachelor of Science - BS, Information Technology

  2010 — 2013

• Mithibai College

  Higher School Certificate, Science

  2008 — 2010

• National Institute of Event Management - India

  Post Graduation Diploma in Event Management, Event Management

  2013 — 2014

Skills

• Social Networking
• Social Media Marketing
• Events Organisation
• Events Coordination
• Content Writing
• Startup Development
• Entrepreneurship
• Leadership
• Lead Generation
• Marketing
• Start-Ups
• Strategic Planning
• Social Media
• Digital Media
• Microsoft Office
• Sales
• Market Research
• Event Planning
• Coordinating Events
• Event Management
• Business Innovation
• Business Planning
• Operations Management
• Corporate Communications
• Customer Relationship Management (Crm)
• Marketing Communications
• Business Development
• Digital Marketing
• Management
• Online Marketing
• Operational Planning
• Content Development
• Public Relations
• Start-Ups Management
• Media Relations
• Business Strategy
• Advertising
• Brand Management
• Marketing Strategy
• Teamwork