Jay B.

Marketing Manager at Bézier Games

Role
Marketing Manager at Bezier Games Inc
Location
Alcoa, TN, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jay B.

Hi, I\'m Jay. I make the complex simple and retainable. I\'ve done this with technical…

Experience

  1. Marketing Manager

    Bezier Games Inc

    Oct 2023 — Present · Knoxville, TN, US

    Owned marketing for tabletop and digital titles across Amazon, retail, DTC, Steam, Google Play, and Apple Store.Increased user sessions on brand online marketplace by over 67%, DTC sales by 20%, completed checkouts by 82%Led 2025 Q1 marketing campaign leading to Bézier Games\' best Q1 sales for Amazon, retail, DTC in yearsManaged & Directed 4 successful Kickstarter campaigns, including The Game Makers which raised over $1 million.Aided in the development of over 15 Bézier Games titles and designed the solo mode for The Game MakersLed the launch and lifecycle marketing campaigns for over 20 titlesScouted and playtested games from over dozens of designers across 10 countriesManaged and increased Bézier Games social media presence on Meta, X, YouTube, TikTok, BlueSkyImproved relations with hundreds of board game content creators and foreign publishers

Education

  • The University of Texas at Austin

    Bachelor's degree, Plan II Honors Progam

    1997 — 2002

  • Taipei Language Institute

    Basic and Intermediate Mandarin Chinese

    2007 — 2009

  • National Taiwan Normal University

    Advanced Mandarin Chinese

    2016 — 2018

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Jay B. — Marketing Manager at Bezier Games Inc in Alcoa, TN, US | Unifers