Jay B.
Marketing Manager at Bézier Games
- Role
- Marketing Manager at Bezier Games Inc
- Location
- Alcoa, TN, US
- LinkedIn followers
- 500 followers
About Jay B.
Hi, I\'m Jay. I make the complex simple and retainable. I\'ve done this with technical…
Experience
Marketing Manager
Oct 2023 — Present · Knoxville, TN, US
Owned marketing for tabletop and digital titles across Amazon, retail, DTC, Steam, Google Play, and Apple Store.Increased user sessions on brand online marketplace by over 67%, DTC sales by 20%, completed checkouts by 82%Led 2025 Q1 marketing campaign leading to Bézier Games\' best Q1 sales for Amazon, retail, DTC in yearsManaged & Directed 4 successful Kickstarter campaigns, including The Game Makers which raised over $1 million.Aided in the development of over 15 Bézier Games titles and designed the solo mode for The Game MakersLed the launch and lifecycle marketing campaigns for over 20 titlesScouted and playtested games from over dozens of designers across 10 countriesManaged and increased Bézier Games social media presence on Meta, X, YouTube, TikTok, BlueSkyImproved relations with hundreds of board game content creators and foreign publishers
Education
The University of Texas at Austin
Bachelor's degree, Plan II Honors Progam
1997 — 2002
Taipei Language Institute
Basic and Intermediate Mandarin Chinese
2007 — 2009
National Taiwan Normal University
Advanced Mandarin Chinese
2016 — 2018
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