Jackie Weadon

About Jackie Weadon

Seasoned SEO, optimizing websites for maximum organic search engine visibility…

Experience

1. Manager, Seo Strategy - Mckesson Medical-surgical

   McKesson

   Aug 2022 — Present

   Served as a Technical SEO Product Owner for a multi-faceted project involving a re-platform/redesign of our lead-generating B2B website, a content migration/consolidation, and building digital SEO automation & enablement for our eCommerce experience. Wrote most of the requirements and tickets for IT/Dev, QA\'d all development work in both lower and production environments to ensure we mitigated any losses in traffic, while upholding ADA compliance and improving page experience for audiences of all abilities and from all device types.Website- Planned and implemented 301 redirects of thousands of pages (including vanity URLs) to ensure a seamless transitional experience for the website- Built components to automatically parse out JSON-LD schema markup for breadcrumbs, FAQs, articles, webinar events, and site search to allow our content to appear as rich results within external search engine results.SEO- Automated dynamic meta data generation for the eCommerce pages, while building CMS enablement to allow for authoring overrides- Automated XML sitemap generation of PLPs and PDPs to keep pace with our ever-changing inventory updates.Paid Search- Conducted keyword research for paid search campaigns, and laid the foundation for our first evergreen brand strategy to intercept customer journeys originating in the search engines. These campaigns allowed us to control messaging and gain learnings around search intent at the query level to help inform organic search strategy. It gave us the unique opportunity to target our customer base and increase their awareness of our larger portfolio of services, enabled us to target customers with transactional intent to find our ads in cases where our Corporate site outranks us, or to usurp top placement in any cases where competitors purchase our brand keywords- Met and exceeded last fiscal year goal of combining organic and paid search channels to grow total incremental search engine traffic by 5% year over year.

Education

• Old Dominion University

  Bachelor of Arts

  1998 — 2003

Skills

• Social Media Marketing
• Web Analytics
• New Media
• Online Advertising
• Advertising
• Organic Search
• Analytics
• Press Releases
• Writing
• Omniture
• Copywriting
• Affiliate Marketing
• Lead Generation
• Google Adwords
• Google Analytics
• Web Development
• Sem
• SEO
• Digital Strategy
• Web Marketing
• Marketing
• E-Commerce
• Mobile Marketing
• Interactive Marketing
• Newsletters
• Ppc
• Email Marketing
• Market Research
• Online Marketing
• SEO Copywriting
• Search Advertising