Jawed Arezky
International Communication Manager Assistant Mugler Beauty @L'Oréal
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WORK HISTORY
International Communication Manager Assistant Mugler Beauty @L'Oréal
Paris, FR
Supporting the global communication strategy for Mugler Beauty, with a strong focus on advocacy, influencer marketing, public relations, and content development.COMMUNICATION STRATEGY- Development of creative action plans answering brand issues (yearly e-influence strategic plan & products launches strategy)ADVOCACY + INFLUENCE (A+I) STRATEGY- Development of international advocacy + influence strategies- Project management: influencer profiling, guidelines, brief and coordination- Campaigns reporting- Lead the international communication strategy, including the execution of global influencer activations- Oversee local & global influencer profiling and ensure strategic alignment with brand objectives.CONTENT PRODUCTION & EDITORIAL STRATEGY - Contribute to the development of the global content strategy, ensuring alignment with brand storytelling- Pre-prod, prod + post-prod in partnership with production agenciesEVENT- Lead the global coordination of yearly influencer trip, overseeing content production and talent management- Selection and coordination of providers- Countries delegations (Journalists and Influencers) & PR trips organization- Project management in the field- Provide logistical and on-site support for global brand events.SEEDING- Development of seeding strategy for always-on and products launches- Brief, production + agency management- Campaigns reportingGLOBAL COORDINATION & STAKEHOLDERS MANAGEMENT- Influence agencies for always-on & product launches- International coordination with L\'Oréal markets (US, Southeast Asia, DACH, Europe…): event strategy, influence, online & offline- Fashion house daily relationPUBLIC RELATIONS & MEDIA-Assist in media monitoring and reporting, tracking key KPIs across earned social media and press-Draft press releases and contribute to global PR strategies-Internal communication for L’Oreal groupe.
EDUCATION
Sorbonne Université
Master's degree
ABOUT JAWED AREZKY
International Communication student, strong foundation in brand campaign management. Passionate about brand storytelling and digital advocacy, I specialize in developing innovative communication strategies that elevate a brand’s visibility and impact. With a strong foundation in content creation, influencer marketing, and public relations, I thrive in crafting compelling narratives that resonate with diverse audiences. Currently supporting international communication efforts at Mugler Beauty, I work on advocacy strategy, influencer activations, PR, and content development—ensuring seamless coordination across international markets. From managing influencer campaigns and global brand events to defining editorial strategies and media reporting, I am dedicated to delivering high-impact initiatives that enhance brand engagement. My approach combines creative problem-solving, strategic thinking, and cross-functional collaboration, allowing me to navigate the digital landscape effectively. Always eager to learn and innovate, I seek to contribute to dynamic teams that push the boundaries of modern communication.
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