Javon Shell

About Javon Shell

Javon Shell is a University of Michigan alumnus who has extensive experience in the digital content creation and strategy space. Shortly after graduating from college, Javon was thrown right into the fire as an intern for businessman and philanthropist Dan Gilbert. In this position, he helped manage Mr. Gilbert’s digital presence and assisted with ownership tasks for the Cleveland Cavaliers. After eight short months, Javon was hired full-time as a Special Projects Manager for Rock Ventures. In this position, he continued to support Mr. Gilbert and also assisted with marketing and digital strategy for the Rock Ventures family of companies, including Stock X, Rocket Mortgage and more. In September 2019, Javon took his talents to Cleveland full-time and became the Director of Digital Content Strategy for the Cleveland Cavaliers. Here he was tasked with hiring a creative team and reestablishing the Cavaliers’ digital presence. In his first year, the Cavaliers’ digital audience increased by over one million followers with a significant increase in engagement and impressions across all digital platforms. Notable digital initiatives include the #N3xt campaign designed to build excitement around the Cavaliers’ third overall pick in the 2021 NBA Draft, the Road Back video series that highlights the team’s journey back to the court after the COVID-19 pandemic, and Rent’s Due: Training Camp with the Cleveland Cavaliers a video special featuring a behind-the-scenes look at the Cavaliers’ training camp prior to the 20••••20 season. Of note, in 2020, Javon was awarded an Emmy by the NATAS Great Lakes Chapter for his role as a producer in the Sports One Time Special category for Rent’s Due: Training Camp with the Cleveland Cavaliers. The Road Back video series was also nominated for an Emmy in 2021 and 2022.

Experience

1. Director, Content & Programming

   Monumental Sports & Entertainment

   Jan 2023 — Present · Washington, DC, US

Education

• University of Michigan

  Bachelors of Communications, Communication and Media Studies

  2013 — 2017

Skills

• Social Networking
• Powerpoint
• Microsoft Excel
• Communication
• Customer Service
• Project Management
• Public Speaking
• Microsoft Office
• Sales
• Leadership
• Editing
• Teamwork
• Microsoft Word
• Social Media
• Management
• Time Management
• Event Planning
• Research