Javier Puig
Founder & Principal @Persona
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WORK HISTORY
Founder & Principal @Persona
Vancouver, BC, CA
Growth strategies with customer-first innovation• Strengthen leadership positioning through brand transformation• Identify and unlock untapped opportunities for strategic advantageKey ProjectsRepositioning a Disruptive Healthcare Solution— Led brand positioning and product storytelling for a breakthrough medical device tackling a historically underserved health issue. Developed trust-driven strategies to navigate market skepticism, establish credibility, and drive adoption in a sensitive category.Strategic Rebrand for a Leading Educational Institution— Directed a comprehensive rebrand to unify internal stakeholders, refine brand identity, and reinforce long-term market leadership. The initiative strengthened community engagement and positioned the institution for sustained growth. Read more
EDUCATION
Emily Carr University of Art and Design
Bachelor of Design, Communication Design
SKILLS
ABOUT JAVIER PUIG
I run Persona, a design-led business transformation consultancy that helps organizations…
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