Javier Figueroa
Brand & Portfolio Growth Leader | Built and Scaled Consumer Brands (Telecom, CPG, QSR) | $10B+ Businesses | Full-Funnel Marketing
- Role
- Brand Marketing Director - Prepaid at T-Mobile
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Javier Figueroa
I’m a brand and growth leader with 20+ years of experience building and repositioning consumer brands across telecommunications, CPG, beverage, and QSR.Most recently, I helped lead brand strategy and the growth roadmap for T-Mobile’s prepaid portfolio—including Metro by T-Mobile, T-Mobile Prepaid, and Connect—supporting a $10B+ business and contributing to subscriber growth from 6M to 18M customers. My work sits at the intersection of brand strategy, value prop design, and integrated marketing, translating consumer insights into campaigns and programs that build brand equity while driving measurable growth. I’ve led large-scale marketing investments, full-funnel acquisition strategies, and cross-functional initiatives spanning media, digital, social, retail, PR, sponsorships, and search. Along the way, I’ve had the opportunity to build brands and growth strategies at organizations including T-Mobile, PepsiCo, Yum! Brands, Colgate-Palmolive, and RadioShack, gaining experience across global markets and diverse consumer categories. I’m known for bringing together cross-functional teams, creating disciplined operating rhythms, and developing marketing strategies that connect brand storytelling with business performance.
Experience
Brand Marketing Director - Prepaid
Jul 2025 — Present · Frisco, TX, US
Lead brand strategy and growth roadmap for T-Mobile’s prepaid portfolio, including Metro by T-Mobile, T-Mobile Prepaid, and Connect, supporting a $10B+ business.• Own positioning, portfolio architecture, and value proposition strategy across brands• Lead integrated marketing execution across paid, owned, and earned channels• Partner cross-functionally with commercial, finance, analytics, creative, media, digital, PR, and retail teams to drive growth initiatives
Education
Universidad de Sevilla
Business & Society Program
Isenberg School of Management, UMass Amherst
Master of Business Administration - MBA
Penn State Smeal College of Business
Bachelor of Science, Marketing and International Business
University of Pennsylvania
Certificate Program, Leading Customer-Centric Growth
Skills
- Integrated Marketing
- Global Marketing
- Marketing Management
- Market Research
- International Marketing
- Super Bowl Tv Commercial
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Consumer Products
- Market Planning
- Product Development
- Product Innovation
- Segmentation
- Marketing Research
- Online Advertising
- Customer Insight
- Fmcg
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