Javier Rodriguez

About Javier Rodriguez

Strategic Business Leader | Mechanical Engineer | Multilingual (Spanish, Portuguese, English)With nearly three decades of experience driving commercial excellence, I specialize in scaling high-growth industrial operations and engineering market dominance across Latin America. My approach integrates a foundational background in Mechanical Engineering with sophisticated Go-to-Market (GTM) strategies, allowing me to bridge the gap between complex technical solutions and sustainable P&L profitability.Throughout my career, I have been recognized for transforming vision into disciplined execution—building high-performance, multicultural teams that consistently outperform aggressive revenue targets in volatile markets.Core Areas of Expertise:Regional Strategy & Expansion: Expert in navigating the socio-economic complexities of the LATAM landscape to establish robust direct and indirect sales channels.Techno-Commercial Leadership: Leveraging engineering principles to drive solution-based selling in high-stakes sectors including Additive Manufacturing, Aerospace, Automotive, and Energy (Oil & Gas/Mining).Channel Ecosystem Optimization: Proven success in identifying, developing, and managing strategic partnerships and distributor networks to maximize market penetration.Executive Influence: Accomplished in C-Suite negotiations and stakeholder management, securing multi-million dollar contracts through value-based positioning.Operational Excellence: Deep proficiency in CRM-driven pipeline development, rigorous sales forecasting, and lifecycle account management.Industry Impact:I have a distinguished record of delivering ROI across diverse industrial verticals, specifically within Industry 4.0, Metallurgy, and Capital Equipment. My leadership style is defined by a commitment to talent development, ethical negotiation, and the pursuit of long-term business sustainability.

Experience

1. Regional Sales Manager, Southern Region and Latam

   Desktop Metal

   Jul 2023 — Present · FL, US

   As the Regional Sales Manager, Southern Region and LATAM at Desktop Metal (A company owned by Arc Impact Acquisition Corporation)I hold the following responsibilities:• Leading the sales efforts for sand manufacturing in the region.• Serving as the main point of contact between the region and headquarters, overseeing negotiations with C-Level executives.• Developing annual sales plans aligned with company targets.• Enhancing lead generation, follow-up, and conversion processes.• Managing the sales pipeline using CRM (Salesforce.com).• Identifying and exploring new markets, industries, and applications.• Creating customized quotes based on specific customer needs.• Participating in various events such as roadshows, trade shows, seminars, and workshops.• Establishing direct relationships with key accounts in industries including Foundry, Aerospace, Automotive, Education, etc.• Developing local financial solutions to drive sales revenue.• Monitoring product shipments and ensuring timely delivery to customers.• Managing the study, acquisition, and renewal of Ex-tarifários (Brazilian tax benefits for product importation).• Providing ongoing post-sales support and follow-up.

Education

• Instituto Técnico Industrial San Juan Bosco

  Industrial Technician in Graphic Arts, Graphic Arts

• Universidad EAFIT

  Master of Finance - MFin, Finance and Financial Management Services

  1996 — 1998

• Universidad Autónoma de Occidente

  Bachelor of Science - BS, Mechanical Engineering

  1985 — 1991

Skills

• Management
• Printers
• International Business
• Ceramic
• Spanish
• Solution Selling
• Variable Data Printing
• Inkjet
• Sales
• Proof
• International Sales
• Sales Operations
• Managed Print Services
• Wide Format Printing
• Pre-Press
• Proofing
• Digital Imaging
• Account Management
• Sales Management
• Latin America
• Salesforce.com
• Print Management
• Web-to-Print
• Color Management
• Offset Printing
• Offset
• Channel Management
• Print on Demand
• Business-to-Business (B2b)
• Large Format Printing
• Channel Partners
• Digital Printing
• Graphic Arts
• B2b
• Mac
• Marketing Strategy