Javier Garcia
Director of Sales and Marketing Latin America @Evident Microscopy
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WORK HISTORY
Director of Sales and Marketing Latin America @Evident Microscopy
Miami-Fort Lauderdale, FL, US
Scientific Solutions Group (Industrial and Life Science Business Units)Non-Destructive Testing, Analytical Instruments, Microscopy- Oversee sales and marketing organization in Latin America. Developing and implementing the Commercial Strategy by implementing business models, defining marketing and sales objectives, establishing sales territories, budgets and evaluating sales performance- Manage a team of 20 employees and 32 distributors throughout Latin America with annual Sales of $21M usd- Successfully structured the new Organization in Latin America as Evident separated from Olympus. Opened a new subsidiary in Mexico- Implemented new business processes and business models in the region and restructured the Distribution Channel in Brazil to improve market coverage and profitability- Consistently surpassed Sales and Profit targets in the region- Achieved record in Sales and Profits in Latin America in 2023- 17% Sales growth in 2023 (13% CAGR since 2020)- Improve Operating Income in Latin America from -4% in 2020 to +11% in 2023
EDUCATION
Simon Fraser University
Business Exchange Program,
Universidad La Salle, A.C.
Bachelor of Business Administration - BBA, Business Administration and Management, General
University of Technology Sydney
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT JAVIER GARCIA
With more than two decades of experience in the Latin American market, I am a sales and…
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