Javier A. Torres Irizarry
Communications Coordinator @ Openlands | M.S in IMC @ Northwestern University
- Role
- Communication Coordinator at Openlands
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Javier A. Torres Irizarry
Creative and data-driven marketing professional with 3+ years of experience in Sports…
Experience
Communication Coordinator
Jul 2023 — Present · Chicago, IL, US
Attained a +22% average monthly visits by leading the 2023 and 2024 content strategy for website and social media channels Facebook, Instagram, LinkedIn, and X (Twitter), highlighting non-profit’s activity calendar and impact across the Chicagoland area Boosted monthly email open rates by over 300% for E-Openlander, the organization\'s external newsletter, within six months by analyzing performance metrics and implementing a comprehensive revamp of layout, titles, imagery, delivery timing, and content strategy. Orchestrated the new data tracking infrastructure for digital channels, Social Media and Email, interconnecting data sources to track campaign performance for the Fundraising, Policy, and Education teams. Spearheaded the content strategy, digital live coverage, and served as the on-site public relations liaison for the Openlands Annual Luncheon events of 2023 and 2024, acting as an official committee planning member for the organization Drove the Openlands en Español project, the organization’s first venture into the Hispanic and Latinx audience, by reviewing the translation process of a +400-page website and serving as a final checkpoint for the content translated from English to Spanish Oversaw the organization’s 1st internal communication efforts by boosting the Daily Digest internal newsletter and implementing a new Slack channel showcasing daily news, field operations, and upcoming events for the entire network Co-led the Cause Marketing Initiative venture with Northwestern University, leading a team of 6 graduate students in the Website Traffic & Google Analytics audit
Education
University of Puerto Rico-Mayaguez
B.S. in Marketing
Northwestern University
Master of Science - MS, Integrated Marketing Communications
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