Javi A.

About Javi A.

Merchandising Leader with nearly a decade of proven expertise driving profitable growth for product-led brands within omni-channel retail. Strategist and executor in global and regional merchandising, adept at scaling assortments, localizing strategies, and optimizing P&L across diverse markets. Experienced in influencing product development and building high-performing teams, known for translating design vision into consumer-centric product frameworks.Passionate about lifestyle, performance and outdoor categories, with a track record of digital and data-driven decision making, building strong brand portfolios, leveraging a deep understanding of market dynamics and consumer insights.

Experience

1. Senior Merchandiser, Men s Apparel

   Huckberry

   Jan 2024 — Present · Austin, TX, US

   Developed product concepts and assortment strategies that encompassed a range of performance and lifestyle products, optimizing selection across various consumer needs, resulting in 10%+ year-over-year sales growth.•Spearheaded strategies for 80+ global apparel brands, adapting product narratives and merchandising plans to resonate with specific market demands and drive significant sales growth. Utilizing trend forecasting and analytics to boost sales by +12% and full-price demand by +17%.•Architected a mission-aligned, customer-driven assortment strategy, while staying authentic to the company’s mission by understanding our current and target customer demographic, which led to +8% in new customer acquisition.•Orchestrated multi-channel global campaigns, partnering with Marketing, Creative, and E-Commerce, to integrate impactful sponsored marketing placements that amplified brand storytelling and drove significant engagement for key partners like Arc\'teryx, Barbour, Nike, and Patagonia, leveraging deep product and lifestyle market understanding.•Directed monthly forecasting and quarterly planning to meet targets for demand sales, margin, average unit retail (AUR), net turnover, beginning and end of period inventory. •Empowered and coached a team of merchandisers in both their daily responsibilities and long-term career planning.

Education

• University of Seville

  Bachelor of Business Administration (B.B.A.)

  2007 — 2009