Javed S.
Brand Manager Byd Wakefield @Riverside Motor Group
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WORK HISTORY
Brand Manager Byd Wakefield @Riverside Motor Group
Wakefield, GB
EDUCATION
Wakefield college
Electrical and Electronics Engineering
ABOUT JAVED S.
With over 25 years of experience in the automotive industry, I have had the privilege of leading high-performing teams across globally recognized brands including Toyota, Lexus, Kia, Stellantis, the Kahn Group of Companies, and most recently as Brand Manager for BYD. As an accomplished automotive professional and author, I bring a proven track record in business development, team leadership, and operational excellence—anchored by a commitment to building lasting relationships and fostering a culture of transformational leadership.During my 20-year tenure as a General Sales Manager and Centre Principal with Toyota and Lexus, I developed extensive expertise in both Sales and Aftersales operations. My experience spans strategic budget planning, sales ASO, territorial forecasting, recruitment, sales development, and the design and delivery of impactful training programs. My leadership philosophy is grounded in accountability, collaboration, and continuous improvement, enabling teams to achieve exceptional results while thriving in a purpose-driven environment.A key highlight of my career was co-initiating and delivering a strategic partnership between Lexus and John Lewis, where I helped design a joint customer experience strategy that enhanced service delivery and reinforced both brands’ premium positioning in the market.Currently in role as Brand Manager for BYD, I am focused on integrating innovative strategies and sustainability practices to strengthen brand presence and customer engagement in a rapidly evolving automotive landscape. In addition to operational and leadership capabilities, I am an early adopter of technology and innovation. I take a proactive interest in future technologies that benefit both individuals and the planet, and I am passionate about incorporating innovation into customer experiences and sustainable business practices. My approach combines strategic insight, creative problem-solving, and a forward-looking mindset to drive both business success and meaningful impact.
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