Jatin Singhal

Performance Marketing Manager @College Vidya

Noida, IN

Leads performance marketing at College Vidya, managing large-scale budgets across Google Ads and Meta Ads to drive qualified leads and student enrollments Owns end-to-end campaign strategy, execution, and optimization across Search, Display, Performance Max, and Facebook Conversion campaigns Focuses on improving acquisition efficiency by optimizing CAC, CPL, and ROAS, while maintaining lead quality across geographies Builds and manages remarketing flows via email and WhatsApp, increasing drip campaign open rates and user engagement Implements automation frameworks and bid strategies to improve budget pacing and campaign performance Aligns with tech teams to enhance landing pages, funnel structure, and CRM integration for better conversions Leverages GA4, GTM, and Pabbly accurate attribution, tracking, and reporting Runs continuous A/B testing on creatives, targeting, and bidding to maximize performance and scale results

Gyandeep Vidya Bhawan

High School Diploma

School Of Open Learning

B.com

MICA | The School of Ideas

Digital Marketing