Jatin R.
Salesforce Marketing Cloud Consultant
- Role
- Sr Salesforce Marketing Cloud Developer at MetLife
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jatin R.
I help enterprises turn customer data into personalized, high-impact marketing campaigns…
Experience
Sr Salesforce Marketing Cloud Developer
Apr 2024 — Present · NC, US
Lead enterprise-scale marketing automation initiatives across MetLife\'s insurance and benefits divisions using Salesforce Marketing Cloud, driving policyholder engagement and retention- Architect and optimize complex customer journeys in Journey Builder for policy renewals, onboarding, claims notifications, and cross-sell/upsell campaigns across Email, SMS, and Push channels- Implement and configure Salesforce Data Cloud (CDP) to unify policyholder data from multiple systems, enabling 360-degree customer views and hyper-targeted audience segmentation- Develop advanced AMPscript and SSJS solutions for dynamic content personalization, delivering tailored communications based on policy type, coverage tier, and customer lifecycle stage- Build and maintain complex SQL queries in Automation Studio for audience segmentation, data transformations, and automated ETL processes- Integrate Marketing Cloud with Sales Cloud and Service Cloud via Marketing Cloud Connect, enabling CRM-driven automations and synchronized data extensions- Design and deploy Marketing Cloud Personalization (Interaction Studio) use cases for real-time web and email personalization- Configure Einstein AI features including Send Time Optimization and Engagement Scoring to maximize deliverability- Lead A/B and multivariate testing strategies across email campaigns, driving continuous improvement in engagement metrics- Develop custom CloudPages, landing pages, and preference centers using HTML, CSS, and AMPscript- Mentor junior developers on SFMC best practices, conduct code reviews, and establish reusable content block libraries
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