Jatin K.

About Jatin K.

Sales & Marketing professional with hands-on experience in designing loyalty programs, executing trade marketing initiatives, and driving sales digital transformation across channel ecosystems.Currently working at the intersection of customer engagement, channel marketing, and digital enablement, I specialize in building incentive-led growth strategies that improve partner participation, influence purchase behavior, and accelerate market push.My experience includes conceptualizing and executing large-scale loyalty schemes, gamified contests, and tier-based engagement programs, while collaborating closely with sales teams to ensure seamless adoption and measurable business impact. I have also contributed to the launch and optimization of sales enablement platforms and digital tools aimed at enhancing field productivity, tracking engagement, and strengthening data-driven decision making.Key strengths include:• Loyalty program strategy & reward economics• GTM planning and trade marketing execution• Sales digital transformation & automation initiatives• Channel partner engagement and incentive design• Campaign analytics, performance tracking, and insights generation• Cross-functional stakeholder management and sales capability buildingI am particularly passionate about leveraging MarTech, data, and behavioral incentives to create scalable engagement ecosystems that drive both revenue growth and long-term partner loyalty.Currently exploring opportunities in Assistant Manager / Manager roles within Sales & Marketing, Loyalty, GTM Strategy, and Digital Transformation across FMCG and FMCD sectors, where I can contribute to building high-impact channel growth programs and digitally enabled sales ecosystems.

Experience

1. Marketing Executive

   Anchor By Panasonic

   Jul 2024 — Present · Mumbai, IN

   Role SummaryResponsible for managing loyalty-driven channel engagement initiatives and supporting sales digital transformation programs aimed at improving partner participation, operational efficiency, and data-led decision making.Key Responsibilities & Contributions• Designed and executed structured electrician loyalty programs to enhance partner engagement and strengthen channel advocacy across multiple product categories• Developed tier-based incentive frameworks and reward structures aligned with behavioural drivers to improve program participation and scanning activity• Supported the launch and adoption of the Anchor Smart Connect sales enablement platform, contributing to improved field engagement tracking and productivity visibility• Conceptualised and implemented contest-led engagement initiatives to increase active user participation within the loyalty ecosystem• Collaborated with cross-functional teams including sales, IT, finance, legal, and external vendors to ensure compliant and timely execution of schemes and reward fulfilment• Analysed loyalty and engagement data to derive actionable insights, refine tier thresholds, and optimise reward strategies• Partnered with regional sales teams to drive program awareness, strengthen GTM execution, and support on-ground adoption initiatives• Developed multilingual communication and digital content to support program rollout and partner engagement across diverse markets• Conducted sales team training sessions to improve program understanding, operational alignment, and execution effectiveness• Managed operational workflows including contest data validation, vendor coordination, reporting, and stakeholder communication

Education

• IMT CDL Ghaziabad

  PGDM

• R. A. Podar College of Commerce & Economics

  Bachelor of Management Studies, Marketing