Jatin Dabas

Experience

1. Senior Marketing Manager

   Infinity Learn

   May 2021 — Present · Hyderabad, IN

   Managing Branding activities - Brand ambassador selection, developing brand ads and story, influencer marketing, managing brand perception, managing brand associations and equity, developing brand guidelines and brand book. ATL/BTL Marketing - Advertising on popular OTT channels and TV, Newspaper ads, digital branding thru programmatic, Offline event management, and managing designs of flyers, standees, brochures. Digital Marketing and Lead Generation - App launch campaigning(developing product videos, media plans, and channel strategy), App install campaigning(via Google, Facebook, programmatic and mobile mktg platforms - Inmobi, Vserve, and attribution analysis - Branch, etc.), Managing development of website architecture, marketing lead gen. pages and campaign management. Market Research and Marketing Strategy- Tracking investments by competitors in new geos, product categories and segments, new product developments, divestments, Brand partnerships, mergers & acquisitions, developing marketing strategy and reach plan, marketing channel strategy, media plans, budgeting and reporting on KPIs and goals.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2020 — 2022

• Digital Vidya

  Diploma, Digital Marketing, Certified

  2015 — 2016

• Ansal Institute of Technology

  Engineer's Degree, Electrical, Electronics and Communications Engineering, 3.0 cgpa

  2009 — 2013

• Ip University

  Bachelor of Engineering (BEng), Electronics and communications

  2009 — 2013