Jaswant Anand

About Jaswant Anand

I am a performance marketing professional with hands-on experience in planning, executing, and optimizing paid digital campaigns. I have worked extensively with Meta Ads and Google Ads to drive leads and user sign-ups, with a strong focus on cost efficiency and measurable results.I manage campaigns end to end — from strategy and setup to optimization and reporting. I regularly analyze performance data, test creatives and messaging, and refine targeting to improve conversion rates and overall campaign performance.I work closely with design, product, and sales teams to ensure marketing efforts are aligned with business goals and user needs. I also have experience using CRM tools to manage leads, track performance, and support data-driven decision-making.I enjoy working in fast-paced environments and take a practical, data-driven approach to improving marketing outcomes through continuous testing and optimization.

Experience

1. Performance Marketing Specialist

   Transcloud Solutions

   Sep 2025 — Present · IN

   Owned end-to-end performance marketing for an EdTech self-study platform, driving student sign-ups via Meta Ads and Google Search.Reduced Cost Per Signup (CPS) by ~45–50%(₹70–80 → ₹35–45) within 4 months through data-driven optimization and continuous A/B testing.Scaled high-intent Meta and Google Search campaigns and led value-driven onboarding webinars to improve conversion efficiency and paid plan upgrades.

Education

• ARKA JAIN UNIVERSITY, Jamshedpur, Jharkhand

  B.COM, Business/Commerce, General

  2015 — 2018

• Indira School of Business Studies PGDM

  PGDM, Marketing

  2018 — 2020