Jasveen Kumar

About Jasveen Kumar

As a seasoned Senior Analyst at Annalect India, I excel in managing and executing comprehensive research projects, ensuring strategic decision-making across various agencies. My expertise spans primary and secondary research, inter-agency coordination, and research design, driving project success through meaningful insights. With a strong focus on quality assurance, client management, and effective communication, I consistently deliver high-quality research outputs and achieve high client satisfaction rates. My previous roles at Seminal Research and P.E. Analytics have honed my skills in data analysis, stakeholder engagement, and vendor management, resulting in significant improvements in research effectiveness and project success rates. Passionate about leveraging data to drive strategic decisions, I am committed to delivering excellence in every project I undertake.

Experience

1. Senior Analyst

   Omnicom Global Solutions

   Dec 2023 — Present · Gurugram, IN

   Led primary research initiatives with strong focus on data quality and fieldwork supervision — ensuring 100% accuracy and timely delivery. Designed effective questionnaires and facilitated open forums, boosting response rates by 20%. Applied both quantitative and qualitative methods to uncover actionable insights, improving research effectiveness by 25%. Conducted in-depth interviews, focus groups, and ethnographic studies for rich, contextual understanding. Delivered high-quality outputs by coordinating with external partners, maintaining a 98% project success rate. Created discussion guides and data checks with 100% quality assurance in data collection. Executed secondary research tasks — including company profiles, market trends, and news runs — with 95% accuracy in interpretation. Presented proposals and research findings to clients, achieving a 95% satisfaction rate through clear and impactful communication. Strengthened stakeholder engagement by 30% through effective storytelling and interpersonal skills. Managed vendor relationships and built a reliable database, reducing project costs by 20%. Ensured smooth bidding, RFQ, and billing processes with 98% on-time and cost-effective delivery. Strong understanding of project management methodologies. Hands-on experience with AI tools (e.g, ChatGPT, analytics dashboards). Experience managing B2B or enterprise projects. Proficiency in MS Excel, PowerPoint, project tracking tools, and dashboards.

Education

• Army Institute of Management, Kolkata

  Master of Business Administration - MBA, marketing and finance

  2015 — 2017

• University of Lucknow

  Bachelor of Commerce - BCom, commerce

  2010 — 2013