Jason Suttie
Founder @Charlie Xray
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WORK HISTORY
Founder @Charlie Xray
Charlie Xray is a consultancy built to help businesses embed and operationalise their brand strategy.As Founder, I developed the BrandOps framework – a practical approach to making sure brand isn’t just a strategic exercise, but a living, functioning part of the business.I work directly with founders, marketing leaders, and cross-functional teams to align brand with execution, reduce brand drift, and build systems that protect consistency as businesses grow.Typical work includes:– Diagnosing misalignment between brand, operations, and experience– Mapping strategy to execution through brand governance, systems, and rituals– Designing governance frameworks and brand toolkits for day-to-day execution– Supporting CMOs and Heads of Brand in delivering against strategic intentProjects span from brand-led operational audits, to BrandOps playbooks, to fractional support embedding governance in high-growth companies.
EDUCATION
Monash University
Bachelor of Business, Marketing and Business Administration
AWARD School
Certificate, Advertising
ADMA IQ
Certificate in Direct Marketing
Copenhagen Business School
An Introduction to Consumer Neuroscience & Neuromarketing
MiniMBA
Mini MBA, Brand Management
RMIT University
Certificate, Audio Engineering
SKILLS
ABOUT JASON SUTTIE
I hate sloppy. It’s not a quirk. It’s the reason I built BrandOps, a system that keeps…
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