Jasu Sims

About Jasu Sims

Enterprising results-oriented integrated marketing communications professional with broad…

Experience

1. Brand Ambassador Team Leader

   Press Theory

   May 2015 — Present · New York, NY, US

   Responsible for communicating key brand and product messaging with consumers at activations.Engage consumers, create a positive and interactive experience and encourage participation in onsite programming. Clients have included: Verizon, Coca-Cola, Time, Inc, Keurig, Nestea, Lipton and others- Manage media/press and VIP check-in to event- Manage on-site sampling, product demo and administer consumer surveys- Responsible for leading and supporting Brand Ambassador Team (15) at activation, including coordinating communications, location assignments, reports, field/on-site trouble shooting and support. Take photos during event activation to document event- Responsible for daily and/or weekly reporting on activation results, including consumer feedback, demo/sample count and other metrics- Ability to work in fast-paced environments and both outdoor/indoor environments, during all types of weather- Maintain inventory, support with event site setup and teardown. distribute premiums to consumers. Supported events and activations include: New York Auto Show, RACE movie premiere, New Years Eve in Times Square, Verizon\'s \"Big Payback\" concert feat. Melanie Fiona, ESSENCE Music Festival (Verizon Wireless), Jamaican Jerk Festival (Verizon Wireless) and Harlem Fashion Row Show & Awards (Verizon Wireless), West Indian American Day Parade, Keurig Kold Holiday Activation, Bronner Brothers Hair/Fashion Show,\"Hairtopia\" Tour/Golden Scissors Awards (Derek J.), For Sisters Only, Kefir, Nestea and others. Event/Activation Agencies include:GC Marketing Services, Ace High Marketing, BallDrop.com, Booked Out, Marketing Works, Ready Set Go! Staffing, Event Marketing Pros and others.

Skills

• Press Releases
• Public Speaking
• Marketing
• Creative Writing
• Strategic Partnerships
• Strategic Communications
• Entertainment
• Student Counseling
• Youth Mentoring
• African Dance
• Event Planning
• Publications
• Advertising
• Trade Promotions
• Hip-Hop Dance
• E-Mail Marketing
• Social Media
• Contemporary Dance
• Nonprofits
• Editing
• Natural Hair Styling
• Research
• Public Relations
• Publicity
• Broadcast
• Social Networking
• Social Media Marketing
• Copywriting
• Fundraising
• Marketing Strategy
• Scholarship Program Recruitment
• Email Marketing
• Strategic Media Relations