Jass Sosa
Marketing Director | Experience Strategy and UX | Digital Product Management | Digital Transformation | Brand Strategy | 17 Years Driving Business Growth, Customer Experience, and Innovation.
- Role
- Marketing Director, Marcom at Blueforge Alliance
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jass Sosa
Hello! I’m Jass Sosa, a Strategist based in New York with over 13 years of experience in bridging the gap between brand storytelling, user experience, and business outcomes. I hold a Master’s in Business/Branding Strategy from VCU Brandcenter and experience in LATAM, US, and global markets.I have a proven track record of leading high-impact innovation projects and developing digital products and experiences that enhance brand engagement and customer satisfaction, ultimately driving substantial business growth.At the core of my approach is a deep understanding of consumer behavior and market dynamics, which I leverage to guide initiatives ranging from strategic branding and go-to-market strategies to comprehensive digital transformation strategies for B2B and B2C industry leaders like IBM, Ford, Nike, JPMC, Uber, Girl Scouts, and Google, driving remarkable increases in user engagement, online sales, and lead generation. My passion for creative problem-solving is matched only by my commitment to delivering tangible results.
Experience
Marketing Director, Marcom
Dec 2024 — Present · New York, NY, US
Education
VCU Brandcenter
Master of Science - MS, Business/Branding - Strategy
2016 — 2018
Universidad de San Martín de Porres
Bachelor of Science - BS, Communication science
2004 — 2008
Skills
- Digital Strategy
- Web Analytics
- Communication
- Strategic Planning
- Site Maps
- Gamification
- Photography
- Manageability
- Mockups
- Team Leadership
- Social Media
- Event Planning
- Internal Communications
- Digital Marketing
- Mobile Applications
- Corporate Communications
- Graphic Design
- Teamwork
- Marketing
- Design Thinking
- Innovation
- User Experience
- Marketing Strategy
- Digital Communication Strategy
- Web Content
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