Jaswinder Sodhi

About Jaswinder Sodhi

Growth leader & Award winning / Top 100 marketer with stints in Consumer Banking, Brand building, Fintech, Wealth Management & Digital Banking in sales & distribution, marketing, product & portfolio management with a strong focus on revenue and customer growth.• Built & scaled multi-channel acquisition engines across branch bkg, digital, direct sales & corporate/payroll partnerships, driving significant growth in customer acquisition & balances.• Led marketing-driven growth initiatives for affluent & emerging affluent segments, contributing to strong growth in AUM, customer acquisition, & cross-sell penetration• Created & scaled proprietary brand IPs such as the HSBC Golf League & HSBC Starstruck, leveraging experiential marketing & the concert economy to drive premium customer engagement and brand affinity. Repositioned Brand HSBC in India by award winning influencer & celebrity campaigns with Virst Kohli & Kareena Kapoor Khan.• Led high-impact content & luxury partnerships to elevate brand positioning, establishing HSBC as a leading premium and aspirational brand within the BFSI space• Designed & executed integrated marketing campaigns across offline & digital channels, improving lead generation, conversion rates, and overall funnel efficiency• Drove cross-sell & portfolio deepening through targeted segmentation & personalized customer engagement strategies, enhancing customer lifetime value (LTV)• Partnered with product, digital, and sales teams to optimize the end-to-end customer funnel (lead → acquisition → activation → retention), improving conversion metrics & ROI• Introduced performance-driven marketing frameworks with clear KPIs (CAC, conversion rates, channel ROI), improving marketing efficiency and spend effectiveness• Strong expertise in distribution strategy, including channel mix optimization, pricing, & productivity frameworks to maximize business outcomes• Built & led high-performance teams across geographies; designed & implemented incentive structures and performance metrics to drive productivity and revenue• Built & launched new business verticals & distribution platforms from the ground up, demonstrating strong entrepreneurial and execution capabilities• Strong commercial orientation with the ability to align marketing, sales, and product to deliver measurable revenue & growth outcomes Award-winning marketing leader:• “Best CMO – Growth” at the e4m Laqshya Pitch Awards• Best CMO recognition for Social Responsibility initiatives• Featured amongst “Top 100 Marketers in India” by BusinessWorld

Experience

1. Head of Customer Propositions Digital & Marketing - Wealth & Personal Banking India

   HSBC

   Mar 2020 — Present · Mumbai, IN

Education

• Barkatullah Vishwavidyalaya

  BE, Electronics & tele comunication

  1993 — 1997

• Barkatullah Vishwavidyalaya

  BE Electronics & Communication

Skills

• Recruiting
• Channel Partners
• Analytics
• Portfolio Management
• Competitive Analysis
• Business Operations
• Business Strategy
• Start-Ups
• Loans
• Banking
• Mutual Funds
• Risk Management
• Team Management
• Leadership
• Networking
• Cross Selling
• Financial Services
• Crm
• Investments
• Mis
• Employee Engagement
• Key Account Management
• Insurance
• Pricing
• Channel
• Strategic Alliances
• Capital Markets
• Relationship Management
• Retail Banking
• Distribution Strategies
• Trade Finance
• Outsourcing
• Product Management
• Branch Banking
• Credit Cards
• Commercial Banking
• Financial Risk
• Business Planning
• Financial Markets
• Channel Sales