Vivek Kumar

Experience

1. Performance Marketer Intern

   Digi Maniac

   Sep 2025 — Present

   I started my career as a Business Development Executive, where I built a strong foundation in client communication, sales strategy, and understanding market needs. Over time, I developed a deep interest in digital growth and transitioned into Performance Marketing to focus on measurable results and ROI-driven campaigns. I specialize in:Google Ads (Search, Display, YouTube)Meta Ads (Facebook, Instagram & WhatsApp )Keyword Research & Ad StrategyConversion Tracking & OptimizationA/B Testing & Funnel Improvement I believe marketing is not just about running ads, but about analyzing data, understanding user behavior, and continuously optimizing campaigns to achieve better ROI. My goal is to help businesses scale profitably by generating quality leads, increasing conversions, and maximizing return on ad spend.

Education

• The Haryana State Board of Technical Education (HSBTE)

  Diploma in Pharmacy, Pharmacology

• Indira Gandhi National Open University

  Bachelor in Psychology Honours, Human Psychology and Behaviour

• Central Board of Secondary Education

  12th, Non Medical

• Haryana Board of School Education (HBSE)

  10th