Jasser Akle
Head of Digital and Operations
- Role
- Head of Digital - Branded Content Innovation - Editorial and Video - Marca Us at Marca
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Jasser Akle
Strategic and creative executive with 18+ years of experience at the intersection of…
Experience
Head of Digital - Branded Content Innovation - Editorial and Video - Marca Us
May 2023 — Present · Miami-Fort Lauderdale, FL, US
Developed and executed the content and social media strategy for the U.S. market, including dailycoverage, original shows, events, and branded content.• Directed the development of high-impact pitch materials in collaboration with sales and marketing teams, delivering compelling narratives for brand partnerships and RFP responses.• Conceptualized and sold-in custom content experiences—including social-first series, branded video formats, and integrated editorial activations—generating new revenue streams and deepening client relationships.• Provided strategic oversight on campaign execution, establishing performance KPIs, reporting frameworks, and optimization processes to ensure brand impact and measurable revenue growth.• Directed the video/content production team, building infrastructure and workflows to maximizecreative output.• Designed digital-first formats to drive growth across YouTube, Instagram, TikTok, X, andFacebook.• Partnered with sales teams on content-driven monetization opportunities.• Analyzed digital publishing and social trends to optimize SEO, engagement, and audience growth.• Expanded non-Google traffic channels through newsletters, social platforms, and influencerpartnerships.• Defined branded campaign KPIs and measurement frameworks, delivering actionable insights tooptimize ROI.• Built strategic partnerships with leagues, teams, and media platforms to amplify content reach andsponsorship value
Education
Universidad Autónoma del Caribe
Bachelor's degree, Digital Communication and Media/Multimedia
2000 — 2004
Skills
- Social Media Marketing
- New Media
- Final Cut Pro
- Camera
- Music Videos
- Video Editing
- Entertainment
- Audio Editing
- Social Media
- Digital Media
- Broadcast Television
- Broadcasting
- Commercials
- Web Tv
- Short Films
- Video Production
- Moviemaker
- Broadcast
- Avid
- Video
- Live Events
- Digital Strategy
- Post Production
- Music Production
- Communication
- Television
- Video Post-Production
- Producing
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