Jaspreet S.
Growth Product Manager @CanadaHelps
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WORK HISTORY
Growth Product Manager @CanadaHelps
Toronto, ON, CA
Processing $3B in donations, CanadaHelps is Canada’s only fintech platform that modernizes philanthropy as a donation processor enabling seamless online donations via a charity marketplace and fundraising tools and management for charities-Drove 15% YoY monthly active user growth by leading product relaunch and GTM strategy for two digital products (charitable gift cards & ecards), optimizing onboarding flows and activation touchpoints-Optimized blog engagement funnel, prioritizing features that drove 7% YoY revenue growth with UX and engineering teams ahead of code freezes-Built a revenue-focused dashboard to monitor ecard feature usage, leading to actionable insights that were combined with user feedback to successfully launch of new ecard designs & features, driving a 20% YoY growth in ecard revenue-Led competitor and persona research to craft differentiated messaging, GTM content and sales enablement resources among 7 digital donation products (charity marketplace, emergency response centre, fundraisers, donation of securities, charitable gift guide, e-cards, gift cards)-Designed and launched a sales enablement program for our charitable gift guide, including product demo resources to equip sales and CS teams, leading to a 10% increase in product adoption.
EDUCATION
University of Guelph
Bachelor’s Degree
International Baccalaureate
IB Certificate
SKILLS
ABOUT JASPREET S.
Growth Product Manager bringing a unique combination of experience as a scientist, marketer, and product manager to product-led growth initiatives. I optimize conversion funnels by combining high-impact data-driven experiments with deep user psychology understanding.Currently at CanadaHelps (Canada\'s leading charity fintech platform processing $3B+ in donations), I\'ve delivered 15-30% YoY improvements across acquisition, activation, and retention funnels through A/B testing, product optimization, cross-functional growth initiatives, and building products users actually want!My edge: I bring a scientific rigour to experimentation, a marketer\'s empathy for user behaviour, and a product builder\'s bias to ship to everything I do. How? My background. I naturally maintain the challenging balance of optimizing acquisition funnels with empathy for user friction, designing A/B tests with statistical validity, and bridging product, marketing, and engineering to ship features that genuinely move growth metrics - not vanity numbers.What I bring to Growth teams:• End-to-end ownership: I identify white-space opportunities, build business cases, and drive new initiatives from hypothesis to shipped feature with minimal oversight and intentional execution• Rapid Experimentation mindset: Hypothesis generation, A/B testing, meaningful iteration • Full-funnel optimization: Acquisition → Activation → Retention → Monetization → Referral• Data fluency: Analytics, dashboards, statistical rigor in decision-making• Technical depth: SEO, CRO, API integrations, and performance optimizationI thrive in fast-moving teams that value learning as much as winning. If you\'re scaling products in fintech, e-commerce enablement, or mission-driven tech, let\'s chat about-Product-led growth strategies-Building experimentation cultures-Career pivots
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