Jasper Jiacheng Liu

Jasper Jiacheng Liu

Programmatic RevOps @ The Guardian | Yield, Pricing, Product, Monetization

Role
Programmatic Operations Manager at The Guardian
Location
New York, NY, US
LinkedIn followers
500 followers

About Jasper Jiacheng Liu

Programmatic and revenue operations professional with 4yrs+ experience across global premium news publishers. Builds and scales monetization strategies from 0 to 1 using product-driven principles, turning complex operational challenges into scalable, sustainable solutions that balance revenue performance and user experience.

Experience

  1. Programmatic Operations Manager

    The Guardian

    Jan 2026 — Present · NY, US

    Global Ad Platform & Partnerships- Yield & Pricing Optimization- Product Development- Revenue Operations- Identity & Auction Strategy

Education

  • University of Maryland - Robert H. Smith School of Business

    Master of Science, Marketing Analytics / Statistics

  • Concordia University Chicago

    Bachelor's degree, Business

  • Hebei University of Economics and Business

    Bachelor's degree, Business

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Jasper Jiacheng Liu — Programmatic Operations Manager at The Guardian in New York, NY, US | Unifers