Jason Mann

About Jason Mann

After 25+ years as a senior marketing executive and growth strategist, I help organizations cut through the noise, clarify their vision, and execute with confidence. My work spans corporate, education, and entrepreneurial settings — and at the core of it all is a simple goal: to strengthen companies that make a difference.I’ve led national marketing strategies for well-known brands, launched category-defining initiatives like Ecotech Institute, created private-label lines for The Home Depot and Lowe’s, and guided multi-campus expansions in higher education. I’ve also built and led a consulting firm, served as a fractional CMO, and now coach CEOs through C12 — helping them align strategy, faith, and leadership.What I bring to the table-Deep experience in B2B and B2C marketing-Strength in brand strategy, lead generation, and product launches-A track record of scaling teams, revenue, and impact-The ability to balance creativity with analytics-And a coach’s mindset — I love helping people winI’m most at home when I’m helping leaders and teams rise — building momentum, driving clarity, and turning big ideas into measurable results.

Experience

1. Founder & Fractional CMO

   Essential Strategies Group

   Sep 2016 — Present · Birmingham, AL, US

   I help growth-minded B2B and B2C companies clarify their brand, define their marketing strategy, and execute with confidence.At Essential Strategies Group, I partner with business owners and leadership teams to deliver strategic marketing leadership that drives real results. My process is built around clarity, alignment, and forward motion:1. Marketing Audit: Assess current brand, messaging, digital presence, and marketing performance to uncover gaps and opportunities.2. Brand & Strategy Development: Define a compelling brand story, align on key marketing goals, and build an actionable strategy that supports growth.3. Execution Support: Lead implementation directly, guide internal teams, or collaborate with a trusted group of creative and digital professionals to bring the strategy to life.4. Culture & Team Building: Help companies build a strong internal culture and develop marketing teams that are aligned, energized, and ready to win together.Every engagement is hands-on, tailored, and focused on building both the business and the people behind it.

Education

• Auburn University

  Textile Engineering (minor in Marketing), Textile Management & Technology

  1984 — 1989

Skills

• Lead Generation
• Customer Acquisition
• Integrated Marketing
• Management
• Team Building
• New Business Development
• Market Planning
• Staff Development
• Business Development
• Digital Marketing
• Search Engine Marketing (Sem)
• Direct Marketing
• Leadership
• Email Marketing
• Brand Development
• Cross-Functional Team Leadership
• Social Media Marketing
• Marketing Strategy
• Strategic Planning
• Strategic Consulting
• Public Speaking
• Marketing
• Analytics
• Strategy
• Customer Insight
• Sales
• Online Advertising
• Marketing Communications
• Sem
• Business Planning
• Advertising
• Web Design
• Social Media
• Product Management