Jason Winston

About Jason Winston

I specialize in revenue generation, partnering with Sales, and creating change-management to move the business forward for sales-driven companies. As the leader for all commercial marketing activities for WOW! Business, I am responsible for acquisition strategies to drive sales and revenue.My strengths include utilizing data to understand how to drive marketing and sales efficiencies, creating demand for a product or service, and developing go-to-market and messaging strategies for products and services.I have achieved 144% lead growth to drive $1MM of additional revenue, improved cost-per-lead by 59%, and seamlessly completed a brand transition with new logo, messaging, and value proposition to better position the company against competitors.Expertise includes: Marketing Automation, integrated demand generation strategies, customer retention, strategic marketing development, B2B direct marketing, lead nurturing and lead life cycle management, strong analytical skills, P&L management, process improvement, digital media, search and display, content marketing, media mix modeling, customer relationship management (CRM), Salesforce.

Experience

1. Sr Director of Marketing, Business Services

   Wow Internet, Tv, & Phone

   Nov 2016 — Present · Denver, CO, US

   As the leader for all Commercial marketing activities, I am responsible for both acquisition and customer retention strategies to drive sales and revenue.Rebuilt marketing team and rebranded WOW! Business with new messaging, sales positioning, and overall marketing strategy for Small and Medium-Sized Businesses (SMB) and enterprise sales. Launched first lead nurturing and marketing automation program.Design and manage customer acquisition programs which include integrated demand generation campaigns and tactics including direct mail, SEO, display, as well as traditional media. Develop Sales Enablement and sales materials to provide product benefit and competitive insights. Partner with Product and Sales to ensure a closed-loop marketing process. Responsible for annual go-to-market strategy and execution.• Manage multi-million dollar budget that supports 4 sales channels representing more than 150 salespeople.• Increased revenue 17% with first lead nurturing and marketing automation program.• Streamlined call center web lead process resulting in 75% increase in sales opportunities.• Grew qualified leads 11% and sales 9% with improved demand gen campaigns and targeting.• Launched content syndication, growing leads 25% per month and lowering cost $175 per lead.• Provide thought leadership to drive pricing, offer and messaging strategies.

Education

• San Diego State University

  Bachelor's degree, Public Administration

• San Diego State University

  Bachelors of Arts, Public Administration

Skills

• Marketing Strategy
• Social Media
• Demand Generation
• Interactive Marketing
• Strategy
• Telecommunications
• Analysis
• Online Marketing
• SEO
• Market Research
• Competitive Analysis
• Start-Ups
• Creative Direction
• Business Development
• Relationship Marketing
• Marketing Automation
• Advertising
• Public Relations
• Internal Communications
• Budgets
• Business Strategy
• Lead Generation
• Business Planning
• Product Marketing
• Digital Strategy
• Social Media Marketing
• Market Planning
• Management
• Corporate Communications
• P&L Management
• Program Management
• Direct Marketing
• Automotive
• Creative Strategy
• Leadership
• Adult Education
• Marketing Research
• Marketing Communications
• Marketing
• Crm