Jason Wilson

About Jason Wilson

Product leader who bridges the physical and digital worlds—transforming complex…

Experience

1. Senior Product Manager - Guest Data & Messaging Orchestration

   Target

   Aug 2025 — Present · Milwaukee, WI, US

   Unifying Target\'s guest data ecosystem to power personalized experiences at scaleWhat I\'m up to: Leading the transformation of how Target categorizes, ingests, and activates guest data across 32B+ annual touchpoints Building unified data pipelines that break down silos between marketing, operational, and loyalty messaging Streamlining fragmented guest intelligence into a cohesive personalization engine Creating self-service platforms that democratize data-driven decision making for marketersThe fun stuff: Turning messy data warehouses into elegant guest intelligence systems Making sense of disparate contact histories, behavioral signals, and preference data Building bridges between teams who speak different data languages Convincing stakeholders that unified guest profiles beat departmental data hoardingThe goal: Connect Target\'s existing messaging capabilities into an orchestrated, guest-centric experience. Amplifying what works, streamlining what\'s complex, creating seamless personalization at every touchpoint.Always happy to chat about data architecture, cross-functional alignment, or why unified guest experiences are the future of retail

Education

• University of Wisconsin-Milwaukee

  BS

  2000 — 2005

• University of Wisconsin-Milwaukee

  Master of Business Administration (MBA)

  2010 — 2014

Skills

• Autocad
• Civil Engineering
• Management
• Budgets
• Procurement
• Supply Chain Management
• Sap
• Construction
• Manufacturing
• International Business
• Product Development
• Construction Management
• Supplier Negotiation
• Primavera P6
• Microsoft Office