Jason Wan

Digital Advertising Manager @Adcore (TSX: ADCO)

Toronto, ON, CA

Managed clients digital marketing activity, building and implementing marketing strategies, and optimizing towards the clients business goals and KPIs.Specific tasks included: Manage Search Engine Marketing (SEM) and PPC projects including client relations, performance analysis, campaign development, testing & reportingResearch and analyze industry changes/developments in Search Engine MarketingAnalyze client websites and provide well-defined strategies to improve site performance and ROICreate and present written recommendations for SEM performance improvementsPerform analysis and research, provide recommendations, and develop strategy for PPC campaignsManage day-to-day client relationships with clients around North AmericaCoach and train junior team members

Lang School of Business and Economics - University of Guelph

Bachelor of Commerce - BComm, Marketing Management