Jason Waggoner
Entrepreneurial, End-to-End P&L Operator. International Brand Builder. People Developer and Decisive General Manager.
- Role
- Chief Operating Officer at Healist Naturals
- Location
- Lexington, KY, US
- LinkedIn followers
- 500 followers
About Jason Waggoner
Entrepreneurial business leader leveraging two decades of brand building, operations, and finance experience to drive dynamic growth results at blue chip, midsize and startup enterprises.I believe that strong businesses, brands and operations are underpinned by healthy P&L fundamentals and that business leaders must first and foremost \"mind their shops\". My leadership style emphasizes placing data in the hands of operators and empowering those on the front lines to make decisions that achieve the best and most appropriate outcomes.My approach to brand building is to create unique experiences always tying back to the brand and products. The operations of those brands must support the innovative ways those businesses go to market. That said, wherever possible, a breakthrough brand will show up in \"surprising, yet expected\" ways. A trick easier said than done. At the end of the day, striking the right balance is critical. Strong businesses must stand on their own and both understand and respect the value they bring to the market.
Experience
Chief Operating Officer
Jun 2019 — Present · Phoenix, AZ, US
Healist Naturals (formerly Kadenwood) is a privately-held, plant-based wellness consumer products company relentlessly focused on building leading brands for the future in each of the benefit categories we serve.
Education
Truman State University
BS, Exercise Science
1999 — 2004
UMN Carlson School of Management
MBA, Brand Management / General Management
2009 — 2011
Skills
- Public Speaking
- Leadership
- Team Management
- Analytics
- Management
- Strategic Planning
- Leadership Development
- Advertising
- Social Media
- Marketing
- Competitive Analysis
- Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
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