Jason Vaske

About Jason Vaske

MARKETING & SALES EXECUTIVE | STRATEGY CHAMPION | PRODUCT HEADDriving revenue growth and profitability through marketing, product development and sales leadershipDynamic, energetic, and strategic marketing leader with passion for empowering organizations to achieve transformative growth, aligning marketing/sales, and product development teams to corporate mission, vision, and goals. A versatile and influential strategist, diplomatic in challenging the status quo to solve complex business problems. A collaborative leader who encourages growth in team members and aligning results to key objectives. A pioneer, capable advisor, and resilient solution seeker. Consumer packaged goods expert in B2C, DTC, B2B distribution. Retail channel expertise: mass, pet, e-commerce, food, kitchen specialty, club, department, dollar, automotive, discount & DIY• Built and revitalized brands with annual impressions exceeding 1B by adept marketing, creative brand refinement, targeted customer engagement, clever product marketing, succinct brand messaging and multi-million-dollar budget management.• Directly conceived, developed, and/or commercialized more than 750 CPG products into retail, commercial, and online channels. Growing company revenue through acquisition, brand licensing, and organic growth strategies.• Expertly guided organization product portfolio and P & Ls ranging from $40M-$200M in annual sales, CAGR ranging from 8-35% and improved profit margins through focused strategic planning, analytical analysis, and cross-functional team leadership.CREATIVE• Hermes Creative Platinum Award—Packaging• GDUSA American Packaging Design Award Winner• NYX Award Silver Award Winner—Packaging• NYX Award GRAND Winner —Branding–Video “Performance Unlimited”INNOVATION• Innovation Award Finalist - International Housewares Association - Cook & Bake• Co-inventor of utility patent US83•••28 B1 [A scent pod for scenting the air and method of use] with first year sales of $2MCHANNELCPG experience with hard goods and consumables in housewares, automotive, garment care, cleaning, and home fragrance. B2C, B2B, Mass, Club, Specialty, Dealer, Independent, E-commerce, Automotive, Hardware, Drug, Grocery, Pet & Commercial.OTHERInternational experience in European brand licensing, Asia sourcing and international travel.

Experience

1. Director of Sales, Viking Culinary

   Clipper Corporation

   Mar 2023 — Present

   Accelerating profitable sales with focus on omnichannel and Direct-to-consumer.SALES LEADERSHIPPartnering with high-end omnichannel partners to drive win-win solutions with Viking Culinary.Developing national promotional campaigns.Business intelligence implementation and management.DIGITAL MARKETINGAccelerating sales growth and reach in DTC by creative and technical site design, SEO, content development, performance marketing, and email marketing.

Education

• Liberty University

  BS, Marketing

Skills

• Sales Management
• Product Marketing
• New Business Development
• Pricing
• Consumer Products
• Pricing Strategy
• Management
• Marketing
• Strategic Planning
• Product Management
• Business Development
• Market Planning
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Competitive Analysis
• Retail
• B2b
• Forecasting
• Product Development