Jason Valentzas

About Jason Valentzas

Multi-disciplined marketing leader skilled at leveraging data, market trends and consumer insights to develop highly integrated, performance-driven campaigns. Expertise includes brand strategy, customer acquisition & retention, consumer / product marketing, social media and end-to-end campaign planning. Known for adapting quickly, fostering innovation and building effective cross-functional teams in dynamic and fast moving environments.Areas of expertise- Integrated, cross-platform marketing- Brand building and business strategy- Customer acquisition and audience development- Social media (owned, earned & paid)- Strategic partnerships and promotions- Market research, data analytics and measurement- Digital content and video strategy (including AVOD, SVOD, OTT, TVE)- Thought leadership, innovation and team building- Operational oversight and P&L responsibility

Experience

1. Lead, Acquisition Promotion Strategy, Verizon Wireless and Verizon Home Internet

   Verizon

   Jan 2023 — Present

   Responsible for developing promo strategy to drive new customer and revenue growth. My role expanded from Fios only (2018) to include Mobile + Home (2019), 5G Home (2020) and Mobile Acquisition and National Upgrades (2023). Manage substantial annual promo budget across multiple LOB\'s and collaborate closely with Finance to develop the Business Case and secure approval from Leadership for each promotion we bring to market. Led development of Guaranteed Trade-in, Any Model, Any Condition promo strategy – conducted preliminary CMI consumer research, executed a local test to validate concept prior to national NPI launch and built Business Case to secure Finance approval. Offer was so successful during the iPhone 15 launch that the offer is now an established promo platform / brand promise that continues to drive differentiation and growth. Leveraging best practices from VHI, introduced updated promo strategy across all offer types (Trade, Non-Trade, Bring Your Own Device, Switcher Gift Card and National Upgrades) to support launch of MyPlan and help improve premium mix performance. Launched first-ever Customer Choice promo for Mobile to expand consumer appeal, improve promo economics and facilitate entirely new promo constructs designed to reduce reliance on free device promotions to drive switching (free phone or free TV). Launched first local offers to support the new Regional structure and worked closely with Local Marketing team to develop new process and strategy. Built a high-functioning and effective team and a culture of trust and collaboration, and actively work to develop their strategic, analytical and communication skills, including the ability to tell stories through data and operate with a high degree of autonomy.

Education

• Tulane University

  Bachelor of Arts (B.A.)

Skills

• Media Planning
• Content Strategy
• Social Media
• Social Media Marketing
• Integrated Marketing
• New Media
• Strategic Partnerships
• Strategy
• Digital Marketing
• Television
• Interactive Marketing
• Online Advertising
• Interactive Advertising
• Mobile Marketing
• Digital Strategy
• Analytics
• Media Strategy
• Media Buying
• Digital Media
• Mobile Devices
• Omniture
• Advertising
• Mobile Advertising
• Management
• Rich Media
• Marketing