Jason Turfler

About Jason Turfler

Consistently exceed revenue and market share growth targets by transforming customer insights into compelling value propositions, messaging, and go-to-market strategies. Bring over 15 years of experience in marketing and product management with deep expertise in customer empathy, segmentation, strategic planning, and creative problem-solving.A decisive and analytical leader with a track record of motivating and managing cross-functional, geographically diverse teams. Lead by example with strong organizational skills and exceptional interpersonal abilities to build rapport, foster strategic partnerships, and drive customer acquisition and retention while maintaining high levels of customer satisfaction.Skilled in project management and detail-oriented, with the ability to manage multiple priorities in fast-paced, high-pressure environments. Effectively allocate resources, juggle competing demands, and consistently meet time-sensitive deadlines.Open to opportunities across industries and company sizes, and comfortable taking on broad roles and responsibilities with flexibility and enthusiasm.

Experience

1. VP Marketing & Business Development

   Gemini Water

   Jun 2024 — Present · US

   Gemini Group offers a simple, fast and inexpensive software solution that dramatically simplifies the preparation of Water Quality Reports. CCReporter analyzes thousands of lines of federal and state water regulations to build a custom report while ensuring 100% compliance guaranteed.Key Accomplishments:• Facilitated direct customer feedback loops, generating insights that drove service expansion, innovation, and continuous improvements through agile integration into Gemini’s offerings.• Led A/B testing for landing pages and email campaigns, significantly increasing conversion rates and reducing cost-per-lead.• Cultivated strategic relationships with key industry players and customers through targeted campaigns and networking, contributing to 50% of customer growth and 70% of revenue growth.• Built, trained, and mentored a high-performing sales team; established KPIs and consistently monitored performance to align business development with measurable outcomes.• Optimized the sales funnel by restructuring playbooks, refining presentation decks, and enhancing product demos, resulting in improved conversion rates, a shortened sales cycle, and increased team efficiency.

Education

• San Diego State University

  Bachelor of Science - BS, Marketing

• National University

  Master of Business Administration - MBA

Skills

• Process Improvement
• Team Building
• Management
• Marketing
• Business Development
• Business Planning
• Business Strategy
• Forecasting
• Go-to-Market Strategy
• Program Management
• Leadership
• Strategy
• Product Development
• Product Marketing
• Customer Satisfaction
• New Business Development
• Budgets
• Cross-Functional Team Leadership
• Product Launch
• Strategic Planning
• Portfolio Management
• Sales
• Project Planning
• Product Management
• Retail