Jason Tennant

About Jason Tennant

t••••••••@gmail.com I\'m a sales leader with a genuine passion for the outdoors and over 20 years of experience driving growth in premium consumer products. Currently serving as Senior Director of Sales at Seirus Innovation, I\'ve built my career on a simple belief: the best sales strategies come from authentic connection to the products we represent and the people who use them.What Drives MeIn the outdoor industry, we\'re not just selling products—we\'re equipping people for their adventures, their connection to nature, and the experiences that define their lives. That responsibility motivates everything I do, from the partnerships I build to the teams I develop to the strategies I execute.My ApproachI combine data-driven analytics with creative problem-solving and authentic storytelling. I dive deep into POS data, market trends, and forecasting, then rally cross-functional teams to turn insights into action. Whether I\'m presenting to C-suite executives, coaching account managers, or partnering with supply chain teams, I adapt my communication style while staying focused on measurable results.What I\'ve BuiltAt Seirus Innovation, I\'ve driven significant revenue growth while maintaining our premium brand positioning across retail, e-commerce, military, and specialty channels. But I\'m most proud of the high-performing teams I\'ve developed—15+ broker agencies and distributor partnerships built on clear expectations, accountability, and genuine investment in their success.My Leadership PhilosophyI believe the best results emerge when you create space for teams to innovate, when you listen as much as you direct, and when you celebrate the small wins alongside major milestones. I emphasize accountability and empowerment—setting clear expectations, providing resources, then trusting teams to deliver while remaining accessible to remove obstacles.Areas of ExpertiseMulti-Channel Sales Strategy (Retail, E-Commerce, Military, Government)Premium Brand Positioning & Market ExpansionP & L Management & Revenue ForecastingData-Driven Analytics & Demand PlanningTeam Leadership & DevelopmentCross-Functional PartnershipCustomer Relationship ManagementProduct Launch ExcellenceNegotiation & Strategic PartnershipsLet\'s ConnectIf you\'re passionate about outdoor products, building great teams, or driving sustainable growth while protecting brand integrity, I\'d love to connect. Always happy to share insights about the outdoor industry or discuss how authentic leadership drives results.

Experience

1. Senior Director of Sales

   Seirus Innovation

   Jan 2012 — Present · Poway, CA, US

   Leading sales strategy and execution for premium outdoor products company across retail, e-commerce, military, government, and specialty channels.Strategic Leadership & Growth- Drive comprehensive sales strategies that expand market share while maintaining premium brand positioning- Partner with VP of Sales to shape commercial strategy, aligning with Marketing, Finance, and Operations- Develop compelling go-to-market strategies ensuring operational consistency through accurate forecasting and demand planningTeam Development- Build and mentor high-performing sales organization of 15+ broker agencies and distributor partnerships including Ace Hardware, Orgill, NBS, and Worldwide- Foster culture of collaboration, accountability, and continuous improvement through coaching and performance managementCustomer & Market Focus- Manage strategic relationships with 400+ key retail accounts, driving sales and profit growth through fact-based selling- Lead Joint Business Planning, category reviews, and promotional execution with major retailers- Use data and market insights to identify opportunities, optimize pricing and distribution, and understand competitive dynamicsOperational Excellence- Own P&L-influencing decisions including trade budget allocation, promotional strategy, and pricing- Oversee revenue forecasting, budgeting, and SIOP participationCross-Functional Partnership- Collaborate with Marketing, Product Design, and Operations to align channel strategy, launches, and customer experience- Lead negotiations with premium retailers, distributors, and brand partners across all channels

Education

• Cal Poly Humboldt University

  BA, Journalism & International Relations

• National Taiwan Normal University

  Graduate Business Program in Mandarin Studies

• Guangxi University

  Cultural Exchange Program, Mandarin Chinese Cultural Studies

Skills

• Fmcg
• Product Development
• Product Launch
• Merchandising
• Licensing
• Sales Management
• Retail
• Consumer Products
• Brand Development
• P&L Management
• Strategic Partnerships
• Creative Problem Solving
• Product Marketing
• Marketing Strategy
• Packaging
• New Business Development
• Trade Shows
• Promotions
• Strategy Development
• E-Commerce
• Wholesale
• B2b
• Direct Marketing
• Direct Sales
• Sporting Goods
• Competitive Analysis
• Strategy
• Business Development
• Brand Management
• Sales Operations
• Marketing
• Sales
• Management
• Start-Ups
• Leadership
• Strategic Planning
• Product Management
• Negotiation
• Forecasting
• Social Media Marketing