Jason Tarter
- Role
- Senior Vice President Website & Digital Storefronts at First Citizens Bank
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Jason Tarter
I am an accomplished senior leader of User Experience (UX) that shapes Strategic…
Experience
Senior Vice President Website & Digital Storefronts
Feb 2019 — Present
Engaging PLL and senior leadership to embrace and employ digital recognition of revenue accelerants. Applied cross-disciplinary digital storefront management techniques to identify high-return optimization targets as part of low cost, fast-tracked execution strategies. Bridging systems gaps to generate tangible engagements, leads generation, product utilizations, cross-selling and retentions. • Establishing analytics & dashboards for performance monitoring (GA, AA & Excel). • Driving Wealth Contact Us clicks by 132%(pre-site migration). • Conducting storewide experience audits to capture opportunities. • Identifying & writing 100s of JIRA tickets for Agile initiatives. • Increasing Commercial Storefront engagement by 940%(mean) across 8 months. • Launching Yext Answers for onsite search as early adoption group.
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