Jason Standifer

About Jason Standifer

Senior digital product management and marketing executive with 25+ years of experience solving challenging business problems via concentrated roles in product development, digital marketing, merchandising and B2C/B customer acquisition and retention in several e-commerce verticals. Seasoned at scoping and hardening requirements and roadmap milestones for large product and platform initiatives in collaboration with frontend and backend engineering teams. Proven track record as catalyst and leader in driving cross-functional teams to deliver enterprise-level platform transformation programs from concept-to-launch and every point in between. An influential, respected people leader with a history of hiring and leading high-performing teams. Specialties: • P&L management • Product roadmap planning • ROI analysis and forecasting • Customer segmentation analysis • Agile development methodology • Customer lifetime value analysis • Customer acquisition & retention • Cross-functional leadership • Product merchandising strategy • New product development • Marketing research • PPC (AdWords, Bing, Facebook)

Experience

1. Sr Director, Product Management, Ads Platform

   Expedia Group

   Oct 2022 — Present · Seattle, WA, US

Education

• SMU Cox School of Business

  MBA, Marketing, Strategy

  2002 — 2004

• Santa Clara University

  Bachelor of Arts (B.A.), English with a minor in General Business

  1984 — 1988

• University of Washington

  Certificate, Integrated Marketing Communications

  1994 — 1995

Skills

• Product Lifecycle Management
• Plannning
• Sem
• Multi-Channel Marketing
• Strategic Partnerships
• Social Media Marketing
• Microsoft Excel
• Lifetime Value
• Marketing Communications
• Product Development
• Product Management
• Lead Generation
• Customer Acquisition
• Competitive Analysis
• Start-Ups
• Search Engine Marketing (Sem)
• Marketing
• Product Marketing
• Strategic Planning
• Online Marketing
• Marketing Management
• Strategy
• E-Commerce
• Email Marketing
• SEO
• Business Analysis
• Online Advertising
• Microsoft Office
• Web Analytics
• Integrated Marketing
• Ppc
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Mobile Marketing
• Mobile Devices
• Analytics
• Data Analysis
• Segmentation
• Business Strategy