Jason Smith

About Jason Smith

I am the Founder and Managing Director of OHO, a leading digital agency dedicated to higher education. For over 20 years, he has led a team of strategists, designers, UX researchers, marketers, and developers who help colleges and universities solve complex digital challenges—from launching major websites to driving enrollment through digital marketing.A former designer and creative director, Jason brings a deep appreciation for how storytelling, design, and technology can work together to reach the right audiences and move institutions forward. He’s worked with 37 of the top 100 U.S. colleges and universities, guiding leaders through projects that clarify their goals, connect with users, and elevate their digital presence.Endlessly curious and always inventing, Jason is currently digging deep into how to increase AI visibility for colleges and universities so that they can reach prospective students.

Experience

1. Managing Director & Founder

   Oho

   Oct 1998 — Present · Belmont, MA, US

   We\'re an interactive digital agency that focuses on designing, developing, and promoting content-intensive websites. We work with clients all over the U.S. primarily in higher education, healthcare, travel and non-profits. We specialize in- User experience design and customer journey- A content first approach- Real-time personalization of your website- Digital marketing with end-to-end visibility of impact

Education

• Brown University

  B.A.

  1990 — 1994

Skills

• Graphic Design
• Online Advertising
• Social Media Marketing
• User Experience
• Content Strategy
• Marketing Strategy
• Information Architecture
• Advertising
• Web 2.0
• Digital Strategy
• Publishing
• Strategy
• Digital Marketing
• Cms
• Web Development
• Management
• Marketing
• Higher Education
• Creative Direction
• Online Marketing
• Email Marketing
• Internet Strategy