Jason Shepard

About Jason Shepard

As Lead Product Marketing Manager at Lansweeper, I bring experience driving integrated product launches, campaign development, and cross-departmental alignment. My focus is on crafting compelling messaging frameworks and aligning Sales, Marketing, and Product teams to ensure a consistent and impactful narrative for IT leaders. With a deep expertise in multi-channel marketing and competitive intelligence, I am committed to turning complex technical features into clear, customer-centric strategies that address critical IT challenges. My work is guided by a passion for creating cohesive, results-driven campaigns that resonate with customers and enable measurable success for the organization.

Experience

1. Lead Product Marketing Manager

   Lansweeper

   Feb 2024 — Present · Cincinnati, OH, US

   At Lansweeper, I lead integrated product launches from soup to nuts: from shaping the story, to building the campaigns, to making sure Sales, Marketing, and Product are all telling that story consistently. What excites me most is connecting the dots: showing how features fit into bigger IT challenges and turning that into campaigns that feel clear, compelling, and useful for customers.Highlights I’m proud of:End-to-end launch leadership: Owned the strategy and execution of major product launches, driving consistency across campaigns, events, enablement, and customer communications.Narrative + campaign integration: Built messaging frameworks that didn’t just sit in a deck, rather, they powered webinars, sales tools, community content, and event positioning.Sales & customer enablement: Created trainings, cheat sheets, and other types of content that equipped reps and CSMs to tell the story with confidence and connect features to real IT outcomes.Event storytelling: Shaped customer-facing events like Lansweeper Pulse and Connect into launch moments that went beyond “feature lists,” instead spotlighting IT problems solved.Cross-functional orchestration: Partnered closely with Product, Sales, and Marketing to ensure every campaign touchpoint reinforced the same clear, customer-first message.

Education

• University of Washington

  Bachelor of Arts - BA, Business Administration, Marketing concentration

  1989 — 1991

• Portland State University

  Master of Business Administration (M.B.A.), Business Administration

  2000 — 2003

Skills

• Channel Sales
• Market Research
• Promotions
• Pricing
• Channel Partners
• Strategic Partnerships
• Management
• Strategy
• Direct Sales
• Product Marketing
• Microsoft Dynamics Gp
• Channel
• Training
• Market Planning
• Marketing Communications
• Marketing
• Vendor Management
• Forecasting
• Product Launch
• Product Management
• Project Management
• Marketing Strategy
• Sales Operations
• Pricing Strategy
• Trade Shows
• Competitive Analysis
• Contract Negotiation
• Selling
• Solution Selling
• Business Planning
• Cloud Computing
• Microsoft Office
• Sales
• Account Management