Jason Rosoff

About Jason Rosoff

I build marketing engines that turn users into revenue.At Pray.com, I own lifecycle strategy across 5M+ daily email sends, push, and in-app messaging for an 18M+ download subscription platform. I scaled our email program from 100K to 900K+ active users, drove 100M+ podcast downloads in under two years, and increased average listening time 10%+. I also partner with leadership on monetization strategy and helped build a profitable ads business.My focus is retention and CRM for consumer subscription platforms: lifecycle strategy, segmentation, personalization, A/B testing, and everything after the install that turns free users into paying customers.Before lifecycle marketing, I spent years in media and entertainment at HBO, A+E Networks, Viacom, and Entercom. I know content distribution, audience development, and how to build engagement that sticks with media properties at scale, including multi-brand work across A&E, HISTORY, and Lifetime.Core platforms: Braze (expert), Iterable, Amplitude (expert), Mixpanel, Tableau, HubSpot.I operate a fully AI-augmented marketing stack — using Claude for strategic research, content development, and workflow automation; ChatGPT for ideation and drafting; Gamma for executive presentations — enabling faster execution at VP scale.

Experience

1. VP of Marketing

   Pray.Com

   Nov 2022 — Present

   Lead marketing across lifecycle, retention, live events, and growth for an 18M+ download subscription platform. Manage a team of 4 plus external agencies, working closely with product, brand, growth, and creative- Own lifecycle marketing across 5M+ daily email sends, push, and in-app messaging in Braze. Drive subscription conversions and engagement while supporting a multi-million-dollar ads business through audience segmentation and personalization- Oversee $2M+ annual marketing budget across paid media, agencies, tools, events, and partnerships- Scaled the email program 900% in active users (100K to 900K+) while maintaining industry-leading engagement rates- Grew podcast subscriptions to 100M+ downloads through funnel optimization and lifecycle campaigns across platforms- Increased average listening minutes 10%+ over 6 months through targeted retention and re-engagement programs- Lead strategy and execution for leadership retreats and live events, managing six-figure budgets and driving multi-million-dollar pipeline- Built full-funnel campaigns across email, push, and in-app for acquisition, retention, winback, and monetization. A/B testing and experimentation tied to quarterly KPIs- Power user of Braze and Amplitude, leading lifecycle segmentation, personalization strategy, and re-warming programs

Education

• The Peabody Institute of The Johns Hopkins University

  Bachelors, Percussion

Skills

• Management
• Tableau
• Marketing
• Social Media Marketing
• Microsoft Excel
• Online Marketing
• Event Planning
• Digital Marketing
• Integrated Marketing
• New Media
• Google Docs
• Time Management
• Media Relations
• Linkedin
• Vendor Management
• Facebook
• Budgets
• Marketing Strategy
• Entertainment
• Creative Direction
• Digital Media
• Social Media
• Digital Strategy
• Jira
• Twitter