Jason Rogers

About Jason Rogers

Business leader that thrives on delivering brand experiences that move people and drive business. Over the last 20+ years guiding class-leading agencies and brands, my approach is fairly simply. Define what success looks like and surround yourself with the right people to achieve it. Challenge yourself to never stop learning - as a person, as a member of your communities and your business. Know your value and hold yourself accountable to delivering on it. Be creative, explore new spaces and push the limits.

Experience

1. Vice President, Business Creative Strategy

   Spectrum Business

   Nov 2021 — Present · New York, NY, US

   As VP, Business Creative Strategy I am responsible for defining and activating the Spectrum Business Brand identity and developing strategies to cultivate it. Working with a talented and passionate cross-functional team we are building a brand that we have tremendous pride in. We have unwavering commitment to our clients and our mission to deliver success on their terms. I lead efforts to position Spectrum Business communications solutions at the forefront of the market including data, mobile, video, voice and other products and services. In practical terms, I lead a team that designs campaigns and programs to drive Spectrum Business sales and positively impact business and client perception of the brand. Additionally, leadership of all upper funnel and brand management initiatives including but not limited to social media, content strategy, digital, field marketing creative direction, etc.

Education

• New York University

  Direct Marketing, Advertising/Direct Marketing

  1997 — 1998

• Central Connecticut State University

  Bachelor of Arts (BA), Communications / Marketing

Skills

• Sem
• Outdoor Advertising
• Travel & Leisure Marketing
• Crm
• Technology Marketing
• Search Engine Optimization
• Direct Marketing
• Consumer Electronics
• Digital Creative
• Digital
• Mobile
• B2b Ecommerce
• Database Marketing
• Marketing
• Online Marketing
• Search Engine Marketing
• Consumer Packaged Goods
• Social Media
• SEO
• Digital Advertising
• Dsm
• B2c Ecommerce
• Team Building & Mentoring
• Integration and Change Agent
• Zmot
• Mobile Marketing
• Integrated Marketing
• Healthcare Marketing
• Ideation
• Etailing
• Digital Shopper Marketing
• User Experience
• Marketing Strategy
• Customer Relationship Management
• Shopper Marketing
• Collaboration
• Measurement & Analytics
• Team Management
• Digital Media
• Promotions