Jason Roche
Growth-Stage Operating Leader | Scaling $1B+ Consumer Brands | Enterprise Strategy, P&L Leadership, and Platform Building
- Role
- VP, Marketing & Enterprise Strategy at Bob Evans Farms, Inc.
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Jason Roche
I operate at the intersection of enterprise strategy and execution. In $1B+ consumer businesses, I’ve partnered with CEOs to shape long-range strategy and build the operating systems that translate ambition into disciplined, scalable growth. My focus is simple: • Clarifying decision rights so teams move faster • Aligning capital and capacity to the priorities that matter most • Reducing friction so innovation and commercialization accelerate, not stall I’ve built revenue platforms from zero to national retail expansion, secured placements across Costco, Target, and Kroger, led capital allocation decisions, and designed adaptive operating models that increase speed, alignment, and financial performance. I’m most effective in growth-stage environments where ambition is strong but execution is strained, and where disciplined agility unlocks the next stage of scale. Skills Enterprise Strategy Operating Model Design Commercial Operations P&L Management Capital Allocation Commercialization Cross-Functional Leadership Retail Expansion Regulated Product Development
Experience
VP, Marketing & Enterprise Strategy
Dec 2024 — Present
Partner to the CEO in co-leading enterprise strategy across a five-brand portfolio representing the full revenue base of a $1B+ consumer packaged goods business. Responsible for translating long-range ambition into disciplined commercialization execution.• Influenced enterprise, and directly designed KPI architecture and governance cadence tied to Marketing priorities, shifting monthly reporting cadences from retrospective reporting to forward-looking risk management• Architected and piloted an adaptive operating model clarifying decision rights and reducing cross-functional escalation• Directed $20MM+ annual consumer investment plan; secured +20% incremental funding aligned to strategic growth initiatives• Delivered +6% volume growth and achieved 145% EBITDA-linked performance payout• Improved capital efficiency across agency partnerships
Education
Ohio University
Bachelor of Science (B.S.), Education
Weatherhead School of Management at Case Western Reserve University
Master of Business Administration (MBA), Marketing
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