Jason Pleskow

About Jason Pleskow

Dynamic leader with 15+ years of proven success driving strategic growth and forging impactful partnerships, including collaborations with AEG/Coachella and Rose Bowl, to deliver exceptional results.Innovative executive with strong focus on identifying and developing business opportunities, global partnerships, and sponsorships. Expertise in leading premium activations, immersive experiences, and giveaways to amplify brand presence. Proven track record in managing strategic partnerships, including sponsorship of F1 Visa Cash App Racing Bulls Team and global competitions like Young Chef, Young Waiter, Young Mixologist across 15 countries. Skilled in coordinating community initiatives, such as NEFT Vodka’s $25K donation to the George4 Foundation and cultivating relationships with high-profile organizations for fundraising. Developed NEFT\'s first signature scent as ultra-premium candle, creating new revenue-generating opportunities while enhancing brand visibility and complimenting existing products.Areas of Expertise:• Partnerships Management• Stakeholder Engagement• Contract Negotiations• Sales Strategies• Project Management• Campaign Management• Market & Competitor Analysis• P&L Management• Live Event Management• Audience Engagement• Performance Optimization• Brand PositioningAccomplishments:• Negotiated 3-year partnership for NEFT as official vodka of Rose Bowl, significantly increasing brand visibility through venue activations and events, leading to rise in product sales in stadiums and surrounding Pasadena area.• Secured partnership with AEG to sponsor official Coachella Day Party, reaching 9K attendees per weekend and increased sales while gaining new retail accounts in Palm Springs. • Negotiated NEFT as official vodka at BLADE aviation lounges in NYC, featuring exclusive activations at major events like the US Open. Led week-long National Vodka Day stunt, driving brand awareness and new business in NYC bars and restaurants.• Spearheaded sponsorship of the Steinbrenner Andretti IndyCar Team, enhancing brand exposure and fostering new business relationships.• Managed NEFT’s participation at MB Invitational Golf Charity Tournament, ensuring brand visibility and alignment with corporate social responsibility initiatives.Technical Proficiencies:• MAC and PC - Microsoft Office Suite: Word, Excel, PowerPoint, Outlook, Smartsheet• Digital Media Platforms: YouTube, Vevo, Spotify, Apple Music, Tidal• Social Media for Marketing: Instagram, TikTok, Facebook, Twitter, Snapchat

Experience

1. Head of Partnerships

   Neft Vodka

   Jun 2022 — Present

   Lead premium activations, events, contests, giveaways, and curated cocktail experiences to elevate brand presence and connect with target audiences. Cultivate relationships with high-profile organizations like Driving Out Cancer (DOC) to support impactful fundraising initiatives. Utilize social media platforms strategically to amplify the marketing value of partnerships, sponsorships, and events, ensuring consistent brand messaging and maximizing audience reach. Develop strong, long-term relationships with key enterprise accounts, ensuring high satisfaction and retention. Identify new partnership opportunities using industry research and data insights to optimize campaigns. Drive new business by selling partnership opportunities to enterprise clients, consistently exceeding revenue targets. Oversee new business sales, generating leads, negotiating contracts, and driving global user growth for the brand. Collaborate with internal teams to deliver seamless brand integrations. Focus on international market growth and developed strategies for long-term pipeline development.• Spearhead community-focused initiatives, such as NEFT Vodka’s $25K donation to George4 Foundation, demonstrating commitment to social responsibility.• Manage strategic partnerships, including collaborations with F1 Visa Cash App Racing Bulls Team, Steinbrenner Andretti Indy-Car Racing, and Rose Bowl, to enhance brand visibility and social media engagement.

Education

• University of Arizona

  Bachelor of Business Management & Public Administration

Skills

• Music Industry
• Film
• Broadcast
• Video
• Music