Jason Plank

About Jason Plank

Most law firms are sitting on untapped digital potential - I\'ve spent over two decades helping unlock it.As the Digital Marketing Strategist at Baker Donelson, one of the nation\'s largest law firms, I lead the Firm\'s digital presence across web, SEO, social media, data analytics, and podcast production. My work sits at the intersection of technology, creativity, and business development, translating complex platforms into practical tools that help attorneys build client relationships and grow revenue.What that looks like in practice: optimizing websites to maximize visibility, crunching data to quickly determine what is working (and what is not), training attorneys to use social media with confidence, and producing podcasts that bring the Firm\'s voice to a wider audience.Lately, I\'ve been deeply focused on how AI can accelerate and elevate this work, from streamlining content production to surfacing insights in data faster than ever before. I\'m at my best in complex environments where connecting the dots between technology and business strategy actually matters. If you\'re a legal marketer, a law firm leader thinking about digital strategy, or a marketing professional navigating AI adoption in a regulated industry, let\'s connect.Outside the office: runner, gamer, and lifelong Cincinnati Bengals fan (resilience is a core competency)-The opinions expressed here are the personal opinions of Jason Plank, but do not constitute legal advice. Content published here is not reviewed or approved by Baker Donelson before it is posted and does not necessarily represent the views and opinions of Baker Donelson. Jason Plank is expressing personal opinions and not legal opinions and disclaims any and all responsibility and liability for their personal comments posted on this site.

Experience

1. Digital Marketing Strategist

   Baker Donelson

   Jul 2016 — Present · Memphis, TN, US

   Lead digital strategy for one of the largest law firms in the United States, supporting 700+ attorneys across more than 20 offices. Drive measurable growth across web, email, SEO, social media, and podcast channels - connecting the right technologies to the right audiences to help attorneys build client relationships and generate revenue. Architect and execute outbound marketing programs designed to drive lead generation and business development across the firm\'s practice groups; oversee the firm\'s public website; coordinate the firm\'s social media presence and train attorneys and staff on best practices for using social media effectively and compliantly for business development; and produce and manage podcast content. Champion the adoption of AI-powered tools to accelerate content production, surface data insights faster, and continuously scale the firm\'s digital capabilities.

Education

• Otterbein University

  Bachelor's degree, Communication and Media Studies

Skills

• Marketing Strategy
• Social Media
• Web Content
• Television
• Html
• Google Adwords Certified
• Digital Strategy
• Wordpress
• Marketing
• Video Editing
• Radio
• Writing
• Broadcasting
• Search Engine Ranking
• Broadcast
• Web Development
• SEO
• Podcasting
• Digital Marketing
• Blogging
• Video Production
• Email Marketing
• Social Media Marketing
• Cms
• Digital Media
• Public Relations
• Media Relations
• Website Development
• Web Analytics
• Online Marketing
• Content Management