Jason White
I’m a strategist, storyteller and conceptual creative. Engaging clients, consumers, creative teams, and stakeholders to figure out what speaks to them and drives business is what I love most.
- Role
- Associate Creative Director of Copy at Infragistics
- Location
- Hanover, PA, US
- LinkedIn followers
- 500 followers
About Jason White
Senior-level creative in copywriting, marketing strategy, digital marketing, content development, marketing operations, social media, and brand management with a strong track record of transforming business goals into gains that help power profitability.Contact me: jason.white.p @ gmail.com | 51••••••05
Experience
Associate Creative Director of Copy
Oct 2024 — Present · Cranbury, NJ, US
Lead a team of writers in creating compelling content that aligns with strategic objectives by translating complex product information into simple, engaging language tailored for a B2B audience, monitoring the effectiveness of marketing campaigns, and maintaining brand consistency across all channels.Key Contributions:• Manage a small team of copywriters, providing constructive feedback, overseeing professional development, and ensuring high-quality output.• Review and edit content produced by the team, ensuring it meets brand guidelines and maintains a high standard of creativity and technical excellence.• Collaborate with cross-functional teams, including product, marketing, and sales stakeholders, to conceptualize and execute content strategies.• Craft compelling and precise copy for diverse formats such as product descriptions, blog posts, email campaigns, case studies, white papers, ad copy, video scripts, social media posts, landing pages, and instructional guides.• Develop content that is informative, engaging, and optimized for conversion across various digital platforms.• Translate complex product features into clear, benefit-driven content that resonates with a B2B audience, aiding product adoption and user retention.• Ensure consistency of the brand’s voice across all content and platforms, adapting tone and style for different audiences and mediums.• Oversee multiple content projects from conception to completion, ensuring they stay on track and align with the marketing calendar.
Education
Comics Experience
Introduction to Comic Book Writing, Comic book writing
2015 — 2015
Gotham Writers’ Group
Beginning, Advanced and Masters Fiction Writing
Comics Experience
Comic Book Editing and Project Management
2015 — 2015
University of California Los Angeles
Careers in the Computer Gaming Industry
University of Dayton
BA, English
Western Connecticut State University
N/A, Advanced Play Writing
2005 — 2005
Empire State College
Writing the Novel
UC San Diego
N/A, Copy Editing
Skills
- Campaign Strategies
- Freelance Writing
- Social Media
- SEO
- Editorial
- Books
- Feature Articles
- Wordpress
- Online Publishing
- Magazines
- Copywriting
- Journalism
- Web Content Management
- Content Marketing
- Marketing Copy
- Content Management
- Content Writing
- Sem
- Publishing
- Online Marketing
- Content Development
- Web Content
- Indesign
- Copy Editing
- Marketing
- Creative Writing
- SEO Copywriting
- Email Marketing
- Publications
- Writing
- New Media
- Entertainment
- Blogging
- Video Games
- Press Releases
- Digital Media
- Editing
- Marketing Communications
- Digital Marketing
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