Jason Otis

About Jason Otis

Marketing doesn’t fail because leaders don’t care, or because the team isn’t trying hard enough. It fails because growth always runs into a constraint.For home product manufacturers, that constraint might be brand clarity, lead flow, or execution capacity. Remove it, and growth moves forward. Then the next constraint appears. The process repeats. That’s how growth works.That’s the principle Fásnua is built on.I work with home product manufacturers in North America, typically $2M–$20M in revenue, who are tired of guessing why their marketing underperforms. Together, we- Pinpoint the current constraint using tools like Growth Finder, our AI-powered diagnostic that reveals where your marketing is stuck- Build a plan to clear the constraint that’s between you and your next goal- Put our team to work - removing that big constraint and managing the day-to-day marketing that keeps things moving- Equip leaders to make faster, smarter marketing decisions- Connect you with peers and advisors who shorten the growth curve.If you’re leading a home product manufacturing business and feel like you’re spinning your wheels without the return you should be seeing, let’s connect and talk.Try Growth Finder: fasnua.com/growth-finder. It’ll show you where your current constriant is hiding.

Experience

1. President

   Fásnua

   Jul 2013 — Present · Birmingham, AL, US

   Jason Otis is President of Fásnua, where he leads strategy, data, and member relationships to help home product manufacturers turn marketing into predictable growth. With more than 30 years of experience in marketing and leadership, Jason guided the creation of Rise, Run, and Revel—a system that connects strategy, execution, and leadership into one reliable path to growth.In 2025, Jason transitioned Perk Brands into Fásnua and launched its growth marketing system for manufacturers earning $2–20M annually. The move reflected years of working with leaders in this sector and the recognition that they needed more than vendors—they needed a system to remove constraints, align teams, and deliver measurable results.Jason also leads Built for Home, a companion brand that connects home professionals with the manufacturers and products shaping how homes are designed, built, and furnished. Together, Fásnua and Built for Home strengthen the bridge between makers and the professionals who bring their products into everyday life.Jason balances vision and delivery. He stays deeply involved in member strategy sessions, analytics reviews, and growth planning while also steering the company’s long-term direction. That includes Fásnua Retreats—virtual and physical spaces designed for leaders to focus on renewed perspective, goals, strategy, and leadership growth.Connect with Jason on LinkedIn and join Fásnua at https://fasnua.com.

Education

• Auburn University at Montgomery

  BFA, Graphic Design, Marketing

  1991 — 1997

Skills

• Sem
• Facebook
• Email Marketing
• Small Business
• Social Media Marketing
• Business Development
• Google Analytics
• Leadership
• Small Business Online Marketing
• Ppc
• Marketing
• Online Marketing
• Analytics
• Blogging
• Lead Generation
• Social Media
• Web Development
• SEO
• Social Networking
• Google Adwords
• Graphic Design
• Content Management
• Marketing Strategy
• Copywriting
• Web Design
• Brand Development
• Advertising
• Small Business Marketing
• Website Development
• Online Advertising
• Entrepreneurship
• User Interface Design