Jason Otoole

About Jason Otoole

Marketing and commerce executive driving growth at the intersection of digital media, ecommerce, and retail transformation. Career focus centers on scaling complex commerce ecosystems across Amazon, retail media networks, and direct-to-consumer channels by turning marketing investment into a disciplined, measurable growth engine. Leads U.S. media and commerce strategy across a multi-brand portfolio, overseeing brand, performance, and retail media across Amazon, Walmart, Target, social commerce, and DTC. Accountable for multimillion-dollar media investment with a focus on topline growth, contribution margin, ROI, and efficiency at scale, partnering closely with finance, ecommerce, sales, analytics, and technology teams.Work centers on building durable growth systems, including incrementality-based measurement, modern frameworks, and joint business planning and GTM models that drive market share gains, revenue expansion, and scalable profitability.

Experience

1. Head of Connected Commerce & Media

   Gildan

   Jul 2025 — Present · Atlanta, GA, US

   Following the acquisition of Hanesbrands by Gildan, continued to lead enterprise U.S. media growth strategy and activation across the Hanesbrands portfolio (Hanes, Maidenform, Bali, Playtex), unifying brand media, performance media, retail media networks (Amazon, Walmart, Target, Macy’s, Kohl’s), social commerce, DTC, and emerging agentic commerce into a single connected operating model. Steward full-funnel media investment with accountability for growth, efficiency, ROI, and contribution margin, accelerating double-digit digital topline growth while structurally expanding margin through incrementality-first spend reallocation, lower blended acquisition costs, and improved marginal returns at scale. Lead all U.S. retailer Joint Business Planning and media AOR negotiations, aligning capital allocation to enterprise growth priorities. Architect and institutionalize a modern growth and measurement engine—integrating incrementality frameworks, and cross-functional planning across marketing, commerce, finance, analytics, and technology—to elevate media from channel execution to an enterprise growth lever driving profitable, incremental revenue.

Education

• Belmont University

  Bachelor of Business Administration (BBA)

Skills

• Social Media
• Brand Development
• Strategic Leadership
• Trend Analysis
• Trend Forecasting
• Creative Writing
• Digital Strategy
• Music
• Event Planning