Jason Moorman
Senior Director, Product Analytics & Experimentation @Expedia Group
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WORK HISTORY
Senior Director, Product Analytics & Experimentation @Expedia Group
London, GB
Unified multiple analytical teams to create a global product analytics division of 100+ analysts to deliver an embedded analytics service to fuel Expedia Groups multimillion growth strategy across multiple product lines.
EDUCATION
De Montfort University
First Class BA Hons Marketing, Marketing
SKILLS
ABOUT JASON MOORMAN
Key Career Achievements• Established and led a product analytics team of 100+ analysts across multiple time zones, responsible for optimizing Expedia, Hotels.com and Vrbo, 120+ global sites, 35+ languages & industry leading mobile apps.• Expanded a top-tier experimentation program from 50 tests annually to 500+ using various cutting-edge techniques, which resulted in significant commercial growth through actionable insights. • Led a multidisciplinary team to build a KPI incident detection program, creating a proprietary anomaly tool with embedded modelling that reduced incident costs and improved resilience.• Delivered creative experimentation design, mitigation plans and insights for complex hypotheses that transformed Expedia Group’s technical infrastructure (moving all brands to one platform), payment model (agency vs merchant) and supported significant resource investments in targeted markets.• Built and scaled a program for 250+ analysts, driving hiring innovation (including apprentice and graduate programs), career development, and a diverse, high-performing analytics community.Key Competencies• 17+ years of optimisation experience across e-commerce, product development, and strategic planning.• 12+ years of international team leadership and relationship management.• Proven communicator of analytical value to C-level stakeholders.• Strategic thinker with a track record of identifying opportunities and mitigating risks early.• Results-driven problem solver focused on practical, efficient approaches.• Detail-oriented with a curiosity-fuelled drive for meaningful impact.• Deep expertise in clickstream, behavioural analytics, and experimentation platforms.• Experience with R, Python, and SQL, complemented by proficiency in Tableau and Querybook. • Practical exposure to LLMs for extracting insights from unstructured data, automating analytical workflows, and enabling advanced personalisation.
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