Jason M.

Sem Senior Associate @PMG

Dallas, TX, US

I lead SEM strategy, execution, and cross-channel reporting for hospitality clients like ALG Vacations ($1.4M/mo) and Omni Hotels & Resorts ($850K/mo). I’ve restructured multi-brand portfolios, executed full-funnel optimizations (e.g, match type and bidding tests), and trained junior team members.I also drive innovation through AI – building custom GPTs and sharing best practices that streamline analysis and reporting across the team. As a client-facing lead, I support onboarding, creative planning (40+ Rosewood properties), and collaborate across cross-functional teams using PMG’s Alli platform and GA4.

The University of Texas at Arlington

Bachelor of Business Administration (B.B.A.)