Jason M.
SEM Senior Associate @ PMG
- Role
- Sem Senior Associate at PMG
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Jason M.
Senior performance marketing leader with experience owning enterprise paid search and…
Experience
Sem Senior Associate
Feb 2023 — Present · Dallas, TX, US
I lead SEM strategy, execution, and cross-channel reporting for hospitality clients like ALG Vacations ($1.4M/mo) and Omni Hotels & Resorts ($850K/mo). I’ve restructured multi-brand portfolios, executed full-funnel optimizations (e.g, match type and bidding tests), and trained junior team members.I also drive innovation through AI – building custom GPTs and sharing best practices that streamline analysis and reporting across the team. As a client-facing lead, I support onboarding, creative planning (40+ Rosewood properties), and collaborate across cross-functional teams using PMG’s Alli platform and GA4.
Education
The University of Texas at Arlington
Bachelor of Business Administration (B.B.A.)
2013 — 2015
Skills
- Display Advertising
- Digital Media
- Direct Marketing
- Marketing Communications
- Skilled Multi-Tasker
- Organization Skills
- Social Media
- Sports Marketing
- Marketing
- Experiential Events
- Restaurants
- Sponsorship
- Hootsuite
- Microsoft Office
- Public Speaking
- Entrepreneurship
- Training
- Customer Retention
- Account Management
- Customer Service
- Doubleclick
- Communication
- Interpersonal Communication
- Brand Management
- Deadline Oriented
- Marketing Strategy
- Social Media Marketing
- Wine Education
- Team Building
- Microsoft Powerpoint
- Integrated Marketing
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